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Famly

Growth Marketing Operations Lead

Famly
🇩🇰In-Person - Copenhagen, Denmarkkr520K–kr680K/yri2h ago
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Summary

Lead strategic growth initiatives as a senior individual contributor and right hand to the Revenue Marketing Director, driving measurable revenue growth through experimentation, marketing technology optimization, and cross-functional execution. Build scalable systems and frameworks that compound growth across the marketing ecosystem.

Key Responsibilities: Drive ABM and outbound programs, manage paid media agency partnerships with clear KPIs, lead cross-functional revenue projects with sales and product, and design systematic growth experimentation and CRO initiatives. Partner with marketing automation and martech specialists to optimize performance through data-driven decision-making and continuous testing.
Skills & Tools: Expertise in marketing automation, data analytics, CRO/experimentation methodology, ABM strategy, paid media management, and martech integration. Strong cross-functional communication, strategic thinking, and ability to translate business objectives into actionable campaigns with data storytelling.
Qualifications: 5+ years in growth marketing, revenue marketing, or performance marketing roles with demonstrated success in ABM programs, marketing automation, and driving measurable revenue impact. Proven experience managing marketing agencies, leading analytics initiatives, and operating independently on strategic projects.
Location: Copenhagen, Hovedstaden, Denmark
Compensation: Not provided by employer. Typical compensation for this role is €60,000 – €85,000/year based on title, seniority, and location.

Job Description

The Growth Marketing Lead Operator is the strategic growth maker for our revenue marketing team. You'll operate as a senior individual contributor, being the right hand of the Revenue Marketing Director, while lifting the entire marketing team by demonstrating continuously what great looks like. You will be driving measurable revenue growth through experimentation, martech optimization, and cross-functional execution. You connect the dots across our marketing ecosystem and build scalable systems that compound growth over time.

Key Responsibilities

ABM & Outbound Programs

  • Build foundational frameworks for our ABM program and outreach strategies

  • Design scalable processes that enable personalized engagement at scale

  • Establish measurement frameworks to optimize performance

  • Work closely with our marketing automation specialist

Agency Management

  • Manage our paid media agency with clear KPIs and accountability

  • Translate business objectives into actionable briefs and optimize campaign performance

Cross-Functional Revenue Projects

  • Align with Revenue Marketing Director on strategic bets and drive execution independently

  • Lead projects across sales, product, and marketing with full ownership

  • Build stakeholder alignment through clear communication and data storytelling

Metrics & Analytics

  • Help teams identify the right metrics and make data-driven decisions

  • Partner with our Martech and Data specialist to turn insights into action

Technical requirements to perform

  • Brief & collaborate with our Martech specialist to scale performance through smart integrations, data flows, and automation

  • Brief & collaborate our Marketing Automation specialist through strategic guidance and prioritization

Growth Experimentation & Website Performance

  • Design and execute systematic experimentation across all digital touchpoints

  • Lead CRO initiatives and SEO strategy to maximize organic traffic and conversions

  • Build testing cadence and learning frameworks that drive continuous improvement

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