Product Marketing Manager

Product Marketing Manager Overview:

We are looking to add a self-directed Product Marketing Manager to own our flagship products, iiQ Ticketing and iiQ Assets. As a Product Marketing Manager, you will collaborate with Product, Sales, Marketing, and Leadership to build effective messaging and positioning to support both GTM and retention-focused efforts. Key functions include refining messaging and positioning, product launches, market research, competitive analysis, building and supporting sales enablement efforts, and strategic content creation to drive marketing-focused pipeline and demand.

Product Marketing Manager Responsibilities: 

Product Positioning, Messaging & Insights

• Using market intelligence, tailor product messaging and positioning, identify target customers, understand competitor offerings, and keep up with industry trends.
• Conduct ongoing competitive analysis and customer research to inform positioning and launch strategies.
• Understand, document, and refine K-12 IT buyer personas, including where they get information, and the who, what, when and why behind the decisions they make. 
• Gather customer feedback through market research, customer interviews, win/loss analysis and become the “voice of the customer” at iiQ.
• Track and analyze product adoption metrics to assess success and identify areas for improvement.

Marketing & Campaign Execution 

• Work in partnership with Lifecycle Marketing to drive pipeline through content activations and identifying persona needs campaigns that generate leads and build brand awareness.
• Own and define campaign themes and develop tentpole content in support of marketing campaign objectives, such as webinars, whitepapers, and e-books .

GTM Strategy and Execution (Roadmap/Product Support)

• Own the end-to-end execution of major product and feature launches, from strategy to post-launch analysis.
• Develop and maintain detailed launch plans, timelines, and cross-functional coordination.
• Lead launch readiness meetings and track alignment with go-to-market goals.

Sales Enablement + Customer Success Support 

• Partner with sales enablement and customer success in equipping both pre-sale and post-sale teams with enablement and collateral (e.g., case studies, one-pagers, demo scripts) to communicate the product’s value effectively.
• Partner with Customer Success to understand adoption trends across market segments, and support retention strategy and development

Product Marketing Manager Requirements:

• 5+ years of Product Marketing experience, preferably in a SaaS business (experience in K-12/EdTech Markets is a plus).
• Demonstrated understanding of the customer journey from lead generation through opportunity and product lifecycle from concept, through to development, launch, and support.
• Proven track record of managing an aggressive product roadmap and leading launches successfully
• Experience developing product positioning, messaging, and buyer personas, and building awareness and adoption of value-based messaging across teams
• Experience leading projects and project teams while balancing competing priorities
• Experience in using messaging to create supporting collateral and resources for Sales and Customer Support
• Excellent written and verbal communication skills 
• Strong collaborative, cross-team abilities, understanding how to prioritize competing business objectives across stakeholders. 
• Ability to effectively prioritize and manage your time to address multiple responsibilities in a fast-paced environment.
• Atlanta-based preferred.