Fast Facts

Join Incident IQ as a Demand Generation Specialist to lead integrated campaigns that drive lead generation and sales pipeline growth for a key product segment. This hands-on role focuses on strategizing, executing, and optimizing performance-driven marketing initiatives.

Responsibilities: Key responsibilities include planning and executing multi-channel marketing campaigns, optimizing lead nurturing workflows, collaborating across teams, and providing performance analysis to enhance campaign effectiveness and pipeline metrics.

Skills: Required skills encompass expertise in B2B demand generation, digital marketing channels (including email and paid media), familiarity with marketing automation tools like HubSpot or Marketo, and strong project management capabilities.

Qualifications: Preferred qualifications include 4-6 years of experience in demand generation or digital marketing and a proven track record of successful campaign execution that contributes to revenue growth.

Location: This position is based at Incident IQ's headquarters in Atlanta or their North office in Alpharetta, Georgia.

Compensation: Not provided by employer. Typical compensation ranges for this position are between $70,000 - $110,000.

Demand Generation Specialist Overview:

As we scale, we’re looking for a Demand Generation Specialist to drive lead generation and pipeline for a specific segment or product line through integrated, performance-focused campaigns. This is a hands-on role for someone who understands how to blend strategy, execution, and optimization to move prospects through the funnel and generate real revenue impact.

You will run multi-channel campaigns and partner across teams to ensure every touchpoint—paid media, email, web, SDR, and content—is working together to create results. You’ll also help define and apply segmentation strategies, shape content packaging, optimize automated nurture programs, and improve campaign conversion rates through structured testing.

If you’re excited about running smart campaigns, building programs that scale, and owning the digital demand engine for a key part of the business, this role is for you.

Demand Generation Specialist Responsibilities: 

Own Campaign Execution

• Plan and execute integrated campaigns aligned to Strategic, Targeted Demand, and Automated Nurture frameworks
• Build campaign briefs, lead execution, and coordinate cross-channel distribution (paid, email, SDR, syndication)
• Apply creative thinking to bring campaigns to life and drive interest, conversion, and pipeline

Drive Segment Demand

• Own pipeline performance for your assigned product or segment
• Partner with the Web Optimization & SEO Specialist and PMM to improve performance on key conversion pages
• Identify new opportunities to drive inbound interest and expand reach across your segment

Own Segmentation & Targeting

• Define and refine segmentation strategy for your campaigns with support from Marketing Ops
• Leverage account lists, persona mapping, and intent data to improve targeting and lead quality

Partner Across Teams

• Collaborate with Paid Media, SEO, and Email specialists to launch channel activations
• Support pre- and post-event engagement with the Events team
• Guide content needs and packaging in partnership with the Content team

Optimize Relentlessly

• Run structured A/B and multivariate tests across campaign elements (email, ads, offers, landing pages, and automated nurture streams)
• Continuously refine nurture workflows to better guide leads through the funnel and improve hand-raiser conversion
• Analyze performance and optimize campaigns to improve conversion, MQL, MQO, and pipeline metrics
• Own reporting in partnership with Marketing Ops to assess ROI and campaign health

Sales & SDR Alignment

• Provide SDRs and Sales with campaign context, talking points, and follow-up materials
• Support high-priority outreach plays (e.g., reheat campaigns, account sprints, list activations)

Manage Budgets & Vendors

• Coordinate campaign-level budgets with the Demand Gen Manager
• Manage vendors and syndication partners for third-party program execution

Demand Generation Specialist Requirements:

• 4-6 years of experience in B2B demand generation or digital marketing
• Track record of executing campaigns that generate pipeline and revenue impact
• Strong working knowledge of digital channels (email, paid media, SEO, SDR workflows, basic web)
• Familiarity with marketing automation tools (e.g., HubSpot, Marketo) and CRM (Salesforce)
• Comfort with campaign data, performance analysis, and structured testing
• Organized and proactive, with strong project management and collaboration skills

This Role is Not:

• A content creation role — you’ll help guide content needs but not write them
• A marketing generalist — this is a focused, performance-driven role
• An events role — you’ll support digitally, but not own event planning or execution
• A channel specialist — you’ll collaborate with channel owners but won’t own the tactics directly