This position has been filled
This job is no longer accepting applications. Browse open EdTech jobs or search for Digital Marketing Manager jobs.
Role Snapshot
Digital Marketing Manager at Watermark, a SaaS provider for higher education, responsible for executing innovative digital marketing campaigns and optimizing paid media strategies. This role combines creative content production with data-driven analysis to drive lead generation and ROI.
Key Responsibilities: Manage day-to-day execution and optimization of paid media campaigns across Google Ads, Bing, LinkedIn, and display networks; produce creative content using Canva; oversee conversational marketing (Qualified) and intent platforms (6sense); manage website edits in WordPress; and analyze performance metrics using GA4 and Looker Studio.
Skills & Tools: 4+ years of digital marketing experience in B2B/SaaS environments with proficiency in Google Ads, 6sense, Qualified, Canva, and WordPress. Strong analytical skills with GA4, ability to manage multiple marketing technologies, and expertise in paid search and display campaign management.
Qualifications: Bachelor's degree in Marketing, Communications, or related field preferred, with equivalent real-world experience and proven track record valued. Current Google Ads certification and familiarity with WCAG guidelines are preferred.
Location: None
Compensation: $80K–$85K/yr
Job Description
The full job description is available on Watermark's website.
View Full Job Description