Product Marketing Specialist

CommonLit

🇺🇸Remote$105K–$115K/yr2h ago

K-12 Marketing Product Marketing Messaging Strategy Curriculum Marketing K12 Marketing Growth

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Role Snapshot

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Product Marketing Specialist at CommonLit who will own the translation between the organization's complex multi-product education platform and school districts, developing messaging frameworks and collateral that drive adoption and trust in Title I schools.

Key Responsibilities: Develop CommonLit's core messaging framework and positioning, create district-facing materials for sales teams, produce product-first content for educators, and support product launches and in-product initiatives while driving cross-functional alignment across teams.

Skills & Tools: Strong messaging and positioning expertise, excellent written and verbal communication skills, ability to translate complex educational concepts into accessible language, and demonstrated experience with marketing collateral development and cross-functional project management.

Qualifications: The job posting does not explicitly state required education or years of experience, though the first Product Marketing Specialist role implies this may be an entry to mid-level position with some prior marketing or product marketing experience.

Location: Remote

Compensation: $105K–$115K/yr

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Job Description

Overview of CommonLit CommonLit is a nonprofit education technology organization dedicated to ensuring that all students, especially students in Title I schools, graduate with the reading, writing, communication, and problem-solving skills they need to be successful in college and beyond. We envision a world where all students get the opportunity to have a world class education. We operate an online reading program for grades 3-12, www.CommonLit.org, that is used by teachers in over 90,000 American schools. The Opportunity CommonLit’s Marketing Team is looking for a true force multiplier – a Product Marketing Specialist who will bring clarity and consistency to how we talk about what CommonLit is and why it matters. Our team markets a curriculum, a text library, assessments, professional development, implementation services, and a distinct pedagogical POV, all under one brand. We are seeking someone who will be wholly dedicated to owning the translation layer between our products and our market: developing the messaging frameworks, collateral, and content that help districts understand CommonLit, trust it, and choose it. We are looking for our first Product Marketer to join the team, a Product Marketing Specialist, who will level-up our team’s approach to positioning and external communication in service of our mission and goals. This candidate is someone who can both immediately jump into urgent messaging and collateral work and build the foundational systems that ensure our marketing stays sharp, consistent, and effective in years to come. Apply by: May 22, 2026 at 5 pm ET Roles & Responsibilities:

Develop and own CommonLit's core messaging framework, translating a complex, multi-product offering into clear, differentiated language for educators and district leaders

Build and maintain one-pagers, pitch decks, and district-facing materials that the Sales and District Success teams use

Produce product-first content, including resources that translate instructional and research concepts into accessible, compelling materials for educators, including materials instructional leaders can take to curriculum committees, school boards, and parents

Articulate CommonLit's instructional stances, curriculum choices, and efficacy evidence in plain language that earns the trust of educators or parents who may be skeptical of EdTech or our program

Support initiatives to nurture customers in-product and drive deeper usage and acquisition, including in-product messaging and drip email campaigns

Partner with the Product team to manage timelines, track deliverables, and ensure in-product initiatives and the overall product roadmap are on schedule

Partner with the Product team to develop go-to-market messaging for product launches

Drive cross-functional alignment with Academics, Design, and Engineering, translating priorities between teams, communicating responsibilities, and holding stakeholders accountable to deadlines to keep projects moving

Create knowledge management systems and stitch together cross-team dependencies

Set success metrics, monitor against milestones, and provide data-driven recommendations

Contribute to content strategy around our pedagogical POV and instructional stances

Take the Product Marketing function on the team from 0 → 1. CommonLit has never hired a Product Marketer before and this person will help shape what the function looks like on the Marketing team

Qualifications:

Required:

4-7 years of Product Marketing experience, with at least a portion in EdTech or an adjacent field

Experience with branding, messaging, positioning, and product launches

Strong writer with excellent verbal and written communication skills

Obsessed with the customer problem and bring that curiosity to everything you do

Collaborative, cross-functional disposition with a bias toward documentation – you close loops, write things down, and work well across teams toward shared goals

Entrepreneurial and GSD attitude – you're an ambitious self-starter who sweats the details, welcomes feedback, stays organized, and thrives in a fast-paced environment

Preferred:

Experience building or creating a new function at an organization

Background in K-12 education as a former teacher, curriculum developer, instructional coach, or similar role

Experience marketing literacy, ELA, or curriculum products specifically

Familiarity with how districts make purchasing decisions, including procurement timelines, curriculum adoption cycles, and the role of instructional leaders

Physical & Additional Requirements:

This role involves prolonged periods in a stationary position at a desk and working on a computer

Applicants must be currently authorized to work in the United States on a full-time basis; CommonLit is not sponsoring visas or work authorization at this time.

Salary & Benefits

Salary: $105,000 - $115,000, commensurate with experience

At CommonLit, we are committed to fostering a supportive and inclusive company culture that values work-life balance and adapts to life’s changes. We offer a comprehensive benefits package designed to support our employees’ health, well-being, and financial security:

Health, dental, and vision insurance
HSA and FSA Plans, including Medical FSA, Limited FSA, and Dependent Care FSA options
Company-sponsored basic life insurance, with additional options for supplemental life insurance
Legal insurance
401(k) retirement plan with a 4% safe harbor employer match
Access to exclusive discounts, including pet insurance, hotel booking discounts, and more
Remote work support, including a home office set-up stipend

Generous time off, including:

16 paid holidays annually
Paid time off accruals and sick leave
Paid family leave, including caregiver leave, medical leave, and 12 weeks of paid parental leave
2 floating holidays
Volunteer and school visitation leave
Jury duty leave
Bereavement and compassionate leave
Blood, bone marrow, and organ donation leave
Flexible work options
Low-stress weeks around Thanksgiving and in late December

As a remote-first organization, CommonLit has team members in nearly 30 states and Washington, D.C. We strive to create a collaborative and engaging workplace through various connection opportunities:

Monthly remote activities, such as dumpling-making, yoga, and virtual escape rooms
Monthly "CoffeeLit" sessions for connecting with colleagues
Learning and development opportunities for teams and individuals

Apply by: May 22, 2026 at 5 pm ET