Fast Facts

Join the Association for Talent Development (ATD) as a Marketing Specialist to drive marketing and demand generation initiatives across various product lines, enhancing digital marketing efforts and supporting brand-wide campaigns.

Responsibilities: Support the execution and management of marketing campaigns across digital channels, collaborate with global teams to align on promotion strategies, and track campaign performance metrics.

Skills: 1-3 years of marketing experience with proficiency in copywriting, email marketing, and familiarity with platforms like Google, Facebook, and LinkedIn; excellent communication and organizational skills.

Qualifications: Self-starter who is detail-oriented, organized, and eager to learn and grow in the marketing field.

Location: Work is primarily in Alexandria, VA, requiring in-office presence for four days a week initially, with potential flexibility later.

Compensation: Not provided by employer. Typical compensation ranges for this position are between $58,000 - $75,000.

Current ATD Employees, click here to apply via your Workday account.

Come work at a place where innovation and teamwork come together to support the most exciting missions in the world!

Job Description:

The Association for Talent Development (ATD) is the premiere membership organization for those dedicated to the learning and talent development industry. Our mission is to create a world that works better by empowering L&D professionals to develop talent in the workplace. We provide our community with a wealth of resources such as books, magazines, webinars, research, all modalities of educational programming, and offer the gold standard in talent development certifications.

This Role…

As a Marketing Specialist at ATD, you will report to our Manager, Global Marketing, supporting marketing and demand generation efforts across all Global product lines, such as Events, Education, and Membership and all regional markets. This is a dynamic role with the ability to have a big impact on digital marketing and contribute to brand-wide sales and promotions.

In this position you will be a key part of helping finalize marketing campaigns, aligning audience targeting, overseeing performance, and providing essential marketing support. This role is heavily focused on executing and supporting marketing tactics in channels such as email, website, digital advertising, social media, print, and more.

Specifically, the key initiatives you will support in this role include:

• Coordinate with Global Marketing Manager to build and launch cross-functional marketing initiatives, including emails, newsletters, digital, website, and print campaigns.
• Collaborate with global product stakeholders to align on campaign goals, messaging, timelines, and assets.
• Support lead generation initiatives to build our database.
• Assisting with the building and maintenance of web pages.
• Maintain and update the marketing calendar.
• Collaborate with creative and editorial teams to request and finalize assets.
• Partner with the marketing managers for digital campaigns.
• Track and report on campaign performance, including email metrics and other key indicators.

About You…

• 1 - 3 years of marketing experience, including copywriting and email marketing experience.
• Familiarity with digital marketing platforms such as Google, Facebook, LinkedIn, Twitter, YouTube, and Instagram.
• You are a self-starter, comfortable taking initiative, and able to quickly learn systems and technology.
• You have a can-do attitude, are extremely organized and detail-oriented with the ability to manage multiple projects.
• You are a great communicator- you excel at communicating clearly, both digitally and in-person to coordinate with team members and stakeholders cross-functionally.
• An eagerness and willingness to learn and grow in your profession.

Meet the Marketing Team…

• The marketing team is a 19-person team with deep expertise in varying product lines and marketing.
• This is a collaborative team who work closely together to support ATD’s business objectives.
• We work in cooperation with other departments to provide members and nonmembers with knowledge and understanding of ATD's products and services.
• We also manage ATD's social media presence and engage with our global community of practitioners on all major social platforms.

Our Work Environment…

• The Association for Talent Development is a hybrid organization headquartered in Alexandria, VA.
• You will be expected to be in the office 4 days a week for your first quarter, with the potential for more hybrid-time after this period.
• Our recently remodeled office is in the heart of Old Town Alexandria, right on King Street, just a block away from the Metro and the Historical District and Old Town Waterfront along the Potomac River.
• We are committed to our own development and offer a wide range of professional development opportunities, additional paid time off with our Learning Hours, and an annual Employee Learning Week.
• We celebrate and recognize our teammates with awards ceremonies, picnics, and other events.

If you are interested in this position, or ATD in general, we want to talk with you!

Benefits:

Employment at ATD isn’t just about a job – it's about our employees’ well-being. Our ATD LiveWell program provides a variety of essential and fun benefits based on areas of Physical, Financial, Social, and Career health. Look at some (but not all) of what we offer and see for yourself!

• Medical, dental, and vision benefits
• Paid Time Off (PTO, Personal Days, Sick Time, Sabbaticals, Learning Hours)
• 403(b) plan with 6% company match and immediate vesting on employee contributions
• Get Fit or Quit Program (reimbursement for gym memberships, fitness classes, etc.)
• Flexible Spending and Health Savings accounts
• Free Headspace membership
• Unlimited Professional Development through ATD (classes, certifications, resources, etc.)
• Tuition Assistance
• Wellness library and events (virtual and in-person)
• Life insurance
• Accident, critical illness, and hospital indemnity
• Company paid Teladoc visits
• Short- and long-term disability
• Pet insurance
• Employee discount program (Tickets at Work, Verizon, Hertz, Capital Bikeshare, and more)

EEO Statement:

ATD is proud to be an Equal Employment Opportunity employer. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, religion, age, color, national origin, sex, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, genetics, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Need Assistance:

ATD is committed to working with and providing reasonable accommodations for any applicant with a disability. If you are disabled and need assistance participating in the application or hiring process please contact us at recruiting@td.org or you may call us at 1.800.628.2783.