Fast Facts

Kaplan is seeking a Program Specialist for Campus Marketing to engage university students and promote Kaplan's test prep services across North America, leveraging marketing strategies and partnerships with campus organizations.

Responsibilities: Manage campus marketing efforts, develop strategies, engage with students and campus bodies, support on-campus events, and build relationships to increase Kaplan's visibility and sales.

Skills: Sales and business development experience, presentation skills, knowledge of college campus culture, strong communication and relationship-building skills.

Qualifications: Bachelor’s Degree in Business, Marketing, Education, or related field; 1+ year of relevant experience preferred.

Location: Remote work from anywhere in the USA; travel to campuses may be required.

Compensation: $31200 - $78600 / Annually

Job Title 

Program Specialist, Campus Marketing

Job Description

For more than 80 years, Kaplan has been a trailblazer in education and professional advancement. We are a global company at the intersection of education and technology, focused on collaboration, innovation, and creativity to deliver a best-in-class educational experience and make Kaplan a great place to work.

The future of education is here and we are eager to work alongside those who want to make a positive impact and inspire change in the world around them.

The Campus Marketing team leads campus marketing efforts, including management of part-time Student Brand Ambassadors, on campuses across North America. Program Specialists are responsible for engaging students and campus clubs and gatekeepers to increase Kaplan market share, drive sales, acquire leads, build relationships, and increase Kaplan’s visibility. Program Specialists leverage their Kaplan product expertise to support students, lead engaging campus events, and drive sales. They partner directly with students and key campus contacts to establish Kaplan as the preferred test prep provider.

Primary Responsibilities:

• Partner in the development and execution of a regional campus strategy that includes a focus on priority campuses, campus relationships, and includes relevant campus travel plans
• Source and secure different opportunities for Kaplan to be present on campus to drive leads and sales
• Travel to campus to support on-campus events and activities, including leading presentations, fairs, and more
• Become a Kaplan product expert and leverage this expertise to build and lead engaging and dynamic on-campus and virtual presentations 
• Create and manage a lead nurturing pipeline, and provide ongoing and relevant Kaplan course or event recommendations to students
• Connect directly with students through sales consultations and capture student enrollments into Kaplan classes
• Work alongside Campus Marketing team partners to research and secure new campus partnerships and develop existing relationships with student organizations
• Collaborate with other Campus Marketing team members to inventory, order, and distribute campus collateral and merchandise
• Monitor competitive activity on campus and provide recommendations and solutions to improve campus marketing efforts
• Become an expert of your campuses and utilize this understanding of campus culture and audience to provide strategy recommendations and to drive leads and sales
• Where applicable, establish, develop, and maintain relationships with key on-campus advisors, administrators, and other gatekeepers to establish Kaplan as the preferred test prep provider
• Other duties as assigned

Minimum Qualifications:

• Bachelor’s Degree in Business, Marketing, Education, or related field
• 1+ year in at least one of the following: Sales experience/business development (particularly with college-aged students) and Teaching/Presentation experience

Preferred Qualifications:

• Prior field marketing/business development experience 
• Test Prep Industry Experience

We offer a competitive benefits package including:

Remote work providing flexible work/life balance

Comprehensive Retirement Package automatically enrolled in The Company Contribution Plan (8-10% annual company contribution based on tenure)

Our Gift of Knowledge Program provides tuition assistance and substantial discounts for our employees and close family members

Competitive health benefits and new hire eligibility starts day-1 of employment

Generous Paid Time Off includes paid holidays, vacation, personal, sick paid time-off, plus one (1) volunteer day and one (1) diversity and inclusion day to participate and give back to our local communities

And so much more!

#LI-AP1

#LI-Remote

For full-time positions, Kaplan has two Salary Grades, this position is Salary Grade A: $31,200 to $78,600. Actual compensation for this role is determined by several factors including but not limited to job level, candidate's skills, experience, and education, among other factors determined by the business.

Location

Remote/Nationwide, USA

Additional Locations 

Employee Type

Employee

Job Functional Area 

Marketing

Business Unit

00091 Kaplan Higher ED

At Kaplan, we recognize the importance of attracting and retaining top talent to drive our success in a competitive market. Our salary structure and compensation philosophy reflect the value we place on the experience, education, and skills that our employees bring to the organization, taking into consideration labor market trends and total rewards. All positions with Kaplan are paid at least $15 per hour or $31,200 per year for full-time positions. Additionally, certain positions are bonus or commission-eligible. And we have a comprehensive benefits package, learn more about our benefits here.

Diversity & Inclusion Statement:

Kaplan is committed to cultivating an inclusive workplace that values diversity, promotes equity, and integrates inclusivity into all aspects of our operations. We are an equal opportunity employer and all qualified applicants will receive consideration for employment regardless of age, race, creed, color, national origin, ancestry, marital status, sexual orientation, gender identity or expression, disability, veteran status, nationality, or sex. We believe that diversity strengthens our organization, fuels innovation, and improves our ability to serve our students, customers, and communities. Learn more about our culture here.

Kaplan considers qualified applicants for employment even if applicants have an arrest or conviction in their background check records. Kaplan complies with related background check regulations, including but not limited to, the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. There are various positions where certain convictions may disqualify applicants, such as those positions requiring interaction with minors, financial records, or other sensitive and/or confidential information.

Kaplan is a drug-free workplace and complies with applicable laws.