Content Manager, GTM Intelligence

At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers.
We do this by giving smart, creative, passionate people opportunities to create awesome. And that's where you come in:

We’re looking for a Content Manager, GTM Intelligence who can turn complexity into clear, compelling narratives and take real ownership of how we show up to customers.

You’ll partner with product, strategy, and subject matter experts to articulate our value in a way that resonates, while leading GTM content across key initiatives. This role goes beyond content creation; it requires deep product knowledge and strong leadership through influence, driving alignment, setting direction, and ensuring every output meets a high bar for clarity, accuracy, and impact.

You’ll also help evolve how we work, using AI to scale content development while maintaining strong editorial judgment. We’re looking for someone who takes initiative, operates with pace, and brings both accountability and leadership to complex, fast-moving environments.

About the Role

• Partner closely with subject matter experts to distill complex product, technical, and strategic information into clear, compelling, and externally ready content that answers prospect and customer questions with precision and confidence.

• Shape and articulate differentiated value propositions that clearly position our products and services in the market, reinforcing what sets us apart and why it matters to customers.

• Build and apply deep expertise across our products, offerings, and industry landscape, ensuring all content reflects current capabilities, customer needs, and market expectations.

• Own end-to-end content development and review cycles, coordinating input from cross-functional stakeholders to deliver accurate, aligned, and high-impact outputs at scale.

• Act as a content lead within cross-functional initiatives, guiding stakeholders, influencing direction, and driving alignment to ensure content quality, clarity, and consistency across all outputs.

• Leverage AI tools and technologies to accelerate content creation, enhance quality, and drive consistency, while applying strong editorial judgment to ensure outputs remain accurate, on-brand, and customer-relevant.

• Continuously identify opportunities to integrate AI into workflows, improving efficiency, scalability, and insight generation across the content lifecycle.

• Operate with pace and precision to meet product release timelines and go-to-market priorities.

About You

• Bachelor’s degree or equivalent experience.

• 7+ years of experience in a related role/roles with similar scope and responsibility.

• Demonstrated ability to lead through influence—guiding stakeholders, driving alignment, and elevating outcomes without formal authority.

• Proven experience managing complex projects and navigating multiple stakeholders, balancing competing priorities while maintaining quality.

• Experience using AI tools (e.g., generative AI, content automation, research augmentation) to enhance content development and workflows.

• Strong critical thinking and sound judgment, with the ability to make independent, professional decisions in ambiguous or fast-moving situations.

• Proven problem-solving capability, with a track record of resolving complex challenges and driving outcomes.

• Exceptional written and verbal communication skills, with the ability to translate complexity into clear, persuasive narratives.

• Strong research and analytical skills, with a structured approach to gathering and synthesising information.

• High attention to detail and a commitment to producing polished, high-quality work.

• Comfort working independently and asynchronously, while collaborating effectively across a global, cross-functional team.

• Experience in SaaS or a similar technology environment is highly valued.

Get in on all the awesome at Instructure!

We offer competitive, meaningful benefits in every country where we operate. While they vary by location, here's a general idea of what you can expect:

• Competitive compensation, plus all full-time employees participate in our ownership program - because everyone should have a stake in our success.

• Flexible work culture. Our remote, hybrid and in-office collaboration spaces vary by role, team and location.

• Generous time off, including local holidays and our annual “Dim the Lights” period in late December, when teams are encouraged to step back and recharge based on departmental needs.

• Comprehensive wellness programs and mental health support

• Learning and development resources, including professional development tools and tuition reimbursement, to support your growth

• The technology and tools you need to do your best work

• Motivosity employee recognition program

• A culture rooted in inclusivity, support, and meaningful connection

We believe in hiring great people and treating them right. The more diverse we are, the better our ideas and outcomes.

Instructure is an Equal Opportunity Employer. We comply with applicable employment and anti-discrimination laws in every country where we operate.

All employees must pass a background check as part of the hiring process. To help protect our teams and systems, we’ve implemented identity verification measures. Candidates may be asked to verify their legal name, current physical location, and provide a valid contact number and residential address, in accordance with local data privacy laws.

Any attempt to misrepresent personal or professional information will result in disqualification.