Fast Facts

Coursera is seeking a Senior Copywriter to elevate their brand through compelling narratives and innovative marketing strategies that resonate with diverse audiences while integrating AI tools to enhance creative workflows.

Responsibilities: Develop storytelling strategies aligned with brand voice, write compelling copy for various digital channels, incorporate AI tools to streamline workflows, and collaborate across teams to drive marketing initiatives.

Skills: Strong copywriting and brand strategy experience, proficiency in AI tools for enhancing workflows, and an understanding of marketing principles across digital platforms.

Qualifications: A bachelor's degree in a related field and over 5 years of professional copywriting experience, preferably with a portfolio showcasing successful marketing campaigns.

Location: This position is remote within the USA, allowing employees to work from home or co-working spaces.

Compensation: $100000 - $135000 / Annually

About Coursera

Coursera was founded in 2012 by Stanford professors Andrew Ng and Daphne Koller to make world-class learning accessible to everyone, everywhere. Today, over 190 million learners and 375+ university and industry partners use our platform to gain skills in fields like AI, data science, technology, and business. As a Delaware public benefit corporation and Certified B Corp, we’re driven by the belief that learning can transform lives through learning.

Why Join Us

At Coursera, we’re looking for inventors, innovators, and lifelong learners ready to shape the future of education. You’ll help build global programs and tools that power online learning for millions turning bold ideas into real impact. People who thrive here are customer-first builders who move fast, simplify ruthlessly, and iterate relentlessly on the metrics that matter.

We’re a globally distributed team and let you choose the best way you work, whether it's from home, a Coursera hub, or a co-working space near you. Our virtual hiring and onboarding make it easy to join us and start making an impact from anywhere. If you’re ready to make a global impact, scale unique products exclusive to Coursera, and expand your career horizons, apply below.

Job Overview:

Our Brand Creative team works to refine and grow Coursera's brand, aiming to engage learners worldwide through outstanding marketing across various platforms. Our writers and designers collaborate to support Coursera's main areas, including individual learners, businesses, universities, governments, and degree programs, so that anyone, anywhere can access world-class learning.

Understanding the needs of a rapidly changing job market, where learning new skills and earning recognized credentials are essential for career development, we focus on creating a brand messaging and expression system that inspires and motivates learners throughout their personal and professional lives. Our team is dedicated to creating inclusive and engaging stories for our marketing and products that connect with both our education partners and learners in our enterprise and consumer community. We bring clear intention, quality, and focus to our storytelling to ensure the highest impact for our mission.

As a Senior Copywriter, you’ll play a vital role in crafting narratives for marketing campaigns that elevate our brand and connect with our audience. The ideal candidate will have a strong background in copywriting and brand strategy, with experience using AI tools to streamline workflows and scale creative output effectively. In this role, you’ll collaborate proactively across teams to drive creative initiatives and deliver impactful results through a thoughtful blend of innovation and best practices.

Responsibilities:

Creative Strategy: Develop compelling storytelling strategies that align with Coursera’s brand voice, resonate with target audiences, and advance long-term brand goals, grounded in insights from market trends, data analysis, and audience research.
Writing Excellence: Apply copywriting best practices while delivering innovative solutions that enhance the quality and effectiveness of brand and product messaging across diverse channels.
AI-Enhanced Production: Integrate AI tools into daily workflows to scale copy concepts and build prompt frameworks that reflect Coursera’s brand voice.
Communication & Collaboration: Partner cross-functionally to incorporate multiple stakeholder perspectives and collaborate closely with design to ensure alignment on project goals, provide strong creative recommendations, and achieve shared objectives.
Marketing & Product Acumen: Leverage a deep understanding of marketing principles and Coursera’s product offerings to make informed, strategic recommendations that meet both business and audience needs.
Innovation: Champion innovation by contributing impactful ideas, anticipating industry trends, and offering fresh perspectives on marketing and content strategy.

Basic Qualifications:

Bachelor’s degree in English, Communications, Marketing, Journalism, or a related field, or a relevant certificate in copywriting or content creation.
5+ years of professional copywriting experience in an agency or in-house environment.
Demonstrated experience developing and executing creative briefs and campaign concepts across multiple digital channels (e.g., web, social, email, paid media).
Experience using AI or automation tools to support copy workflows, streamline production, and scale creative output.
Portfolio showcasing a range of marketing and advertising campaigns that illustrate creative storytelling, brand alignment, and measurable performance outcomes.

Preferred Qualifications:

Experience collaborating with in-house creative, marketing, and product teams to deliver integrated campaign messaging.
Background in education technology, e-learning, or mission-driven organizations focused on learner engagement.
Experience editing and optimizing content based on performance data, user engagement insights, or A/B testing results.

If this opportunity interests you, you might like these courses on Coursera:

Compensation

This role is available in the following US Pay Zones:

Zone 3: $108,000 - $135,000

Zone 4: $100,000 - $125,000

The range(s) listed above is the expected annual base salary for this role, subject to change.

At Coursera, we offer competitive, zone-based pay aligned to your location, experience, and role level across four U.S. pay zones. Our total rewards package goes beyond salary, with comprehensive health and wellness benefits, bonus and RSU equity programs, and global perks designed to help you grow and thrive wherever you are.

US Pay Zones:

US-Z1: Bay Area
US-Z2: NYC and Seattle Metro
US-Z3: CA, WA, NY, NJ, CO, CT, DC, GA, IL, MA, MD, OR, RI, TX, VA
US-Z4: AK, AZ, DE, FL, HI, ID, IN, IA, KS, KY, MI, MN, MO, MT, NC, NV, NH, OH, OK, PA, SC, TN, UT, VT, WI

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Coursera is an Equal Opportunity Employer committed to building a welcoming and inclusive workplace. We consider all qualified applicants without regard to legally protected characteristics and provide reasonable accommodations upon request at accommodations@coursera.org. Learn more in our CCPA Applicant Notice and GDPR Recruitment Notice.

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