Fast Facts

Join Amplify as a Senior AEO Strategist, where you'll lead the development of a robust Answer Engine Optimization strategy and ensure our content is optimized for AI systems. This part-time contract role offers an opportunity to leverage your extensive marketing experience and facilitate cross-functional collaboration.

Responsibilities: You'll be responsible for developing and executing AEO strategies, project management of content optimization initiatives, agency partnership management, and enhancing content for AI discoverability.

Skills: Required skills include 12+ years of marketing experience, expertise in AEO and SEO, strong project management capabilities, and excellent communication skills.

Qualifications: Preferred qualifications include a background in content marketing, knowledge of LLM-friendly formatting, and experience with AI-powered search analytics.

Location: This position is fully remote within the United States.

Compensation: $85 - $100 / Hourly

A pioneer in K–12 education since 2000, Amplify is leading the way in next-generation curriculum and assessment. Our core and supplemental programs in ELA, math, and science engage all students in rigorous learning and inspire them to think deeply, creatively, and for themselves. Our formative assessment products help teachers identify the targeted instruction students need to build a strong foundation in early reading and math. All of our programs provide educators with powerful tools that help them understand and respond to the needs of every student. Today, Amplify serves more than 15 million students in all 50 states. For more information, visit amplify.com.

Amplify is seeking an experienced marketing contractor to spearhead our Answer Engine Optimization (AEO) strategy and serve as a key liaison between departments. This senior-level role requires a strategic thinker with extensive marketing experience who can drive cross-functional collaboration, manage complex projects, and position Amplify as a trusted source for AI-powered search engines and conversational AI systems.

Strategic Leadership

With help from Performance Marketing leaders, develop and execute a comprehensive AEO strategy to optimize content for AI systems (ChatGPT, Google's SGE, etc.)
Ensure Amplify becomes the authoritative source that AI engines cite when answering user questions
Provide strategic recommendations on LLM-friendly content formatting and structured data implementation

Project Management

In coordination with Project Management, lead end-to-end project management for AEO content optimization initiatives
Create project timelines, milestones, and deliverables for content restructuring
Coordinate resources across multiple teams and stakeholders
Track progress and provide regular updates to leadership

Agency Partnership

Identify, evaluate, and recommend an AEO specialists or digital marketing agency
Lead agency selection process including RFP development and vendor presentations
Onboard and manage agency relationships focused on AI-optimization expertise
Ensure agency deliverables meet quality standards and align with AEO best practices

Content & Technical Optimization

With internal teams, guide implementation of clear headings, structured data, and authoritative content formats
Ensure content directly answers user questions in AI-friendly formats
Monitor performance in featured snippets and AI-generated responses
Collaborate on technical implementations that enhance AI discoverability

Required Qualifications:

12+ years of marketing experience with progression to senior manager level
Proven curiosity and understanding of Answer Engine Optimization (AEO), SEO, and content optimization for AI systems
Understanding of how AI systems like ChatGPT and Google's SGE consume and cite content
Strong project management skills with experience leading cross-functional initiatives
Experience managing agency relationships and vendor selection processes
Excellent communication and stakeholder management abilities
Data-driven approach with strong analytical skills

Preferred Qualifications:

Background in content marketing and authoritative content creation
Knowledge of LLM-friendly formatting techniques and conversational AI optimization
Experience with AI-powered search analytics and performance measurement
Previous contractor/consultant experience in digital marketing
Understanding of featured snippets, knowledge panels, and AI-generated search results

Compensation:

The hourly rate range for this role is $85.00-$100.00.

Amplify is an Equal Opportunity Employer. Amplify makes employment decisions based on qualifications and merit, and does not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability status, veteran status, or any other legally protected characteristic or status.

Amplify is committed to providing reasonable accommodations for qualified individuals with disabilities, including disabled veterans. If you have a disability and need an accommodation in connection with the application or hiring process, please email hiringaccommodations@amplify.com.

If you are selected for employment, a background check will be required. As required by state and local laws and district policies, you may be required to provide additional documentation, such as proof of vaccination, or submit to enhanced background screening, such as fingerprinting.

Amplify is an E-Verify participant.

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Senior AEO Strategist