Fast Facts

Join AVID Center as a Digital Engagement Manager, where you'll lead digital marketing strategies to enhance engagement and optimize digital platforms for a nationally recognized nonprofit focused on student success.

Responsibilities: Manage and execute digital marketing strategies, including paid media, SEO, and website optimization, while analyzing performance to align with organizational goals.

Skills: Experience in digital marketing, particularly with paid media campaigns and SEO/SEM strategies, alongside strong analytical and writing skills.

Qualifications: At least 3 years of experience in digital marketing or a related field is preferred.

Location: This position can be fully remote from anywhere within the contiguous United States.

Compensation: $81096 - $96184 / Annually

WHAT IS AVID?

We’re a nationally recognized nonprofit that partners with 7,500 schools across the country and internationally to shift to a more equitable, student-centered approach, closing the opportunity gap so that ALL students are prepared for college, career, and life. And the results? Well, they speak for themselves.

AVID serves more than 2 million students annually, equipping them with the tools to think critically, collaborate, and set high expectations to confidently tackle the challenges ahead. We accomplish this by training over 85,000 educators each year through in-person and virtual professional learning that builds capacity for lasting change.

WHAT IS THE JOB?

The Digital Engagement Manager is responsible for developing, executing, and optimizing the organization’s digital marketing strategy across paid media, SEO/SEM, and web platforms. This role oversees the performance of digital channels to ensure alignment with organizational goals related to engagement, lead generation, and overall digital effectiveness. The position also manages website functionality, analytics, and cross-departmental collaboration to support integrated marketing efforts.

WHY WORK WITH US?

Competitive Salary: We've done our research and pay generously to attract the best to join our team. That's why we offer all employees the midpoint right from the start. There are no negotiations and no hassle, and you can be confident that you are being valued and offered an equitable salary. See below for our offer rates based on your geography.
Taking Care of You Allowance: All AVID employees (that’s right, ALL employees) receive an extra $10,000 annually to support them in the most meaningful ways: housing costs, transportation, family expenses— whatever your needs may be.
Retirement Planning: AVID Center provides a 10% salary contribution to a 403(b) retirement plan, beginning after 90 days of full-time employment.\
Flexibility in Work Location: This position may work 100% remote in any of the four times zones in the contiguous United States.
Generous Paid Time Off (PTO): This position is eligible for 22 days of PTO per year, with 12 paid holidays plus a winter break in between Christmas and New Year’s Day.
Continued education opportunities: All full-time employees with at least 1 year of continuous AVID Center service are eligible for $5,250 per calendar year in tuition reimbursement for qualifying coursework or certification.
Company-Provided Equipment: Our home office set-up includes a laptop, dock, and extra monitor, with other amenities available on request.
Health and Welfare Plans to Support Every Aspect of Your Well-Being: AVID Center offers several benefits plans through our provider, Cigna, and greatly subsidizes the cost of these plans
Connect in Person: A yearly All-Staff gathering will allow you to connect in person with the entire AVID team.

Pay rates for this position:

We bring in all employees at the midpoint of the salary range for your role. Knowing that not all cities share the same cost of labor, we make offers using a tiered approach based on your geographical location. While the majority reside in Zone 1 or Zone 2 areas, we acknowledge variations, even within counties, ensuring fair compensation for all based on their specific location's cost of labor.

For the Digital Engagement Manager position, here is what we will offer:

Zone 1 (areas characterized by lower labor costs [e.g., Charleston, WV, Cleveland, OH, Phoenix, AZ, Omaha, NE, etc.]): $75,439 annually

Zone 2 (areas with moderate labor costs [e.g., Syracuse, NY, Ann Arbor, MI, Denver, CO, San Diego, CA, etc.]): $81,096 annually

Zone 3 (areas known for high labor costs [e.g., Washington, D.C., Trenton, NJ, Los Angeles, CA, Seattle, WA, etc.]): $86,754 annually

Zone 4 (areas with the highest labor costs [e.g., Bridgeport, CT, New York City, NY, San Francisco, CA, San Jose, CA, etc.]): $96,184 annually

*The cities listed above are examples only and do not represent an exhaustive list for each salary zone.

WHAT WILL YOU DO IN THIS ROLE?

Lead and manage paid media campaigns across platforms including Google Ads, Microsoft Ads, Meta (Facebook & Instagram), LinkedIn, YouTube, X (Twitter), TikTok, and emerging channels to drive awareness, engagement, and conversions.
Develop and implement SEO and SEM strategies to improve both organic and paid search performance.
Monitor and optimize website performance, including technical SEO, site speed, UX/UI enhancements, and tracking/analytics configuration.
Serve as the organization’s webmaster, ensuring website functionality, processing internal web update requests, maintaining content accuracy, and proactively improving the digital user experience.
Collaborate cross-functionally with Product and Field Engagement Managers, Engagement Strategists, and other stakeholders to align digital efforts with organizational goals and optimize campaign impact.
Analyze and report on campaign and site performance, using data insights to inform strategic direction and continuous improvement.
Write and edit compelling digital content for landing pages, emails, and ad campaigns with a focus on engagement and conversion.
Stay current with digital marketing trends, algorithm updates, and platform innovations to ensure best practices are consistently applied.

WHO ARE YOU?

You are a digital marketer who enjoys building and improving campaigns that help the right people discover, engage with, and take action on a mission-driven message.
You are a paid media manager with experience running campaigns across platforms like Google Ads, Meta, and LinkedIn—and you know how to adjust strategy based on what the data tells you.
You are a search-savvy thinker who understands SEO and SEM and how they work together to improve performance across organic and paid channels.
You are a hands-on website manager who’s comfortable making content updates, reviewing site performance, and collaborating with others to improve the user experience.
You are a curious analyst who uses tools like Google Analytics to track what’s working, what’s not, and where to make changes that matter.
You are a clear communicator who can write digital content that’s easy to read, engaging, and aligned with what users need—from landing pages to emails to paid ads.
You are a collaborative teammate who’s used to working across departments and enjoys helping different parts of an organization stay aligned on goals and messages.
You are a steady learner who keeps up with changes in the digital space and brings new ideas and tools to the table when the time is right.
You are someone who cares about doing meaningful work and sees the value in using your skills to support educators and students.
You bring at least 3 years of experience in digital marketing and a background in marketing, communications, or a related field.
You are willing to travel to some of our events which may include Summer Institutes, National Conference, and our annual All Staff meeting.

*Allowable Substitutions: Any combination of experience, training, or credential certification endorsement that provides the incumbent/applicant with the knowledge, skills, and ability required to perform the work, as determined by AVID Center. Qualifying work experience, as identified by the VP, People Operations, may substitute for the education requirement.

AVID Center is committed to complying with federal, state, and local laws on employee vaccinations, and candidates and employees should be aware that the full vaccination against COVID-19 may be required in the future. Due to some district requirements, AVID Center may not assign employees to an in-person event in schools or districts unless they are fully up to date with all recommended COVID-19 vaccinations. AVID Center is an equal opportunity employer and will provide reasonable accommodation to those unable to be vaccinated where it is not an undue hardship to the company to do so as provided under federal, state, and local law.

AVID Center prides itself on the diversity of our workplace and continuously seeks to recruit individuals who will enhance this diversity and, ultimately, the effectiveness of our organization. To demonstrate this commitment, we encourage all who are truly excited about this role to apply, even if they don’t meet every requirement. We believe that people who are passionate about what they do can succeed in this role or in other roles within our organization.

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Digital Engagement Manager