Paid Search Specialist

We Impact Lives Through Purpose-Driven Work in A People First Culture

Ascend Learning is the connection between a powerful portfolio of brands serving students, educators, and employers with outcomes-based, data driven solutions across the lifecycle of learning.

Our values-driven culture unifies our teams and inspires a mindset of action, innovation, and collaboration, with a relentless focus on customers.

We're always looking for talented, passionate professionals to join us in our mission to help change lives. If this sounds like an environment where you'd thrive, read on to learn more.

Ascend Learning leads the way in innovation and solution creation to improve outcomes and deliver results for students, educators, and healthcare workers in the ever-changing field of healthcare. We offer advanced resources that drive nursing success, empower front-line certified allied health workers, help physicians pass boards and stay current, and provide education management tools for medical education programs.

WHAT YOU'LL DO

In this role as a Paid Search Specialist, you will develop, optimize, and maintain paid search, shopping, and other Search Engine Marketing( B )campaigns across Ascend brands to drive growth in channel performance and revenue impact. You will work collaboratively with paid media managers and other paid media specialists in support of product marketing plans and their corresponding paid media plans.

WHERE YOU’LL WORK

This position will work a hybrid schedule from our Burlington, MA or Leawood, KS office location. Remote candidates will be considered within the United States.

HOW YOU’LL SPEND YOUR TIME

• Campaign Creation and Setup
• Interpret briefs and other instructions to develop, optimize, and maintain paid search, shopping, and other SEM campaigns.
• Research and refine keyword lists, collaborate and align with SEO manager and product marketing manager
• In collaboration with paid media managers, write campaign copy
• Campaign Management
• Allocate and manage budgets to maximize ROI based on paid media plans under direction of paid media managers
• Provide recommended tactical plans for campaigns to reach brand goals, set up and report results on A/B testing
• Reporting, Research and Optimization
• Collect and analyze campaign performance data regularly to provide insightful updates.
• Proactively upskill and remain informed about the latest trends, tools, and best practices in SEM, providing recommendations of how to increase effectiveness through campaign, platform, or content strategies
• Collect competitor research and provide analysis and recommendations based on the market 

WHAT YOU'LL NEED

• Bachelor's degree preferred
• 3+ years hands-on-keyboard experience creating and managing search, SEM campaigns, and e-Commerce campaigns with a focus on Google Ads and Google Merchant Center; additional experience in media buying preferred
• Background in organic social media and/or paid search preferred
• Identify new opportunities within assigned campaigns and articulate use case to manager
• Assess and interpret data to optimize campaigns and make recommendations for campaign improvement
• Using good judgment, distribute campaign budgets increase ROAS and other KPIs based on changes in campaign, keyword, and copy performance, seasonality, and inventory competition
• Proactive, results-oriented individual
• Ability to collaborate effectively and work independently
• Strong written and verbal communications skills
• Interpret, formulate and visualize data
• Ability to analyze campaign performance and make data-based decisions for optimization and future recommendations of paid media campaigns

BENEFITS

• Flexible and generous paid time off
• Competitive medical, dental, vision and life insurance
• 401(k) employer matching program
• Parental leave
• Wellness resources
• Charitable matching program
• Hybrid work
• On-site workout facilities (Leawood, Gilbert, Burlington)
• Community outreach groups
• Tuition reimbursement

Fostering A Sense of Belonging

We seek out and celebrate all people and perspectives and cultivate an inclusive culture where everyone can thrive, feel valued and be their authentic selves. Our culture is firmly rooted in the belief that by embracing our differences and drawing on diverse perspectives, we are a stronger, more innovative, and more successful organization where employees experience a sense of belonging.

About Ascend Learning

As a tech-enabled services company, Ascend Learning is a national leader in developing and delivering data-driven online educational content, software, assessments, analytics, and simulations serving institutions, students and employers across healthcare, fitness and wellness, public and workplace safety, skilled trades, insurance, financial services, cybersecurity, and higher education. We're committed to accelerating the learning pathways that can move people into careers where they have the knowledge and skills to have an impact and help change lives in the communities they serve. Headquartered in Burlington, MA with additional office locations and hybrid and remote workers in cities across the U.S., Ascend Learning was recognized by Newsweek and Plant-A Insights Group as one of America's 2023 Greatest Workplaces for Diversity.

Ascend Learning, LLC is proud to be an equal opportunity employer (M/F/Vets/Disabled). No agency or search firm submissions will be accepted. Applications for U.S. based positions with Ascend Learning, LLC must be legally authorized to work in the United States and verification of employment eligibility will be required at the time of hire.

#LI-KH1