Associate Marketing Manager I, Pets

About Learning Resources:

We are on a mission to bring learning to life! We are Learning Resources®, and we have been helping parents and teachers build generations of amazing kids since 1984. Voted among the Chicago Tribune’s Top Workplaces for the last five consecutive years, we’re a 150-person strong, family-owned company on a mission to bring learning to life with our award-winning products, including Toy of the Year winners Tumble Trax®, Botley® the Coding Robot, and Coding Critters™. From ABCs and 123s to fine motor and STEM skills, our educational toys offer kids the building blocks they need to succeed in school and develop a lifelong love of learning. And, since 2022, we even help pets learn and grow through our pet brands Brightkins® and Hunger for Words™. We pride ourselves on being committed to our employee’s personal and professional development, a thriving culture and a diverse, creative atmosphere. Along with our culture and competitive benefits package, we offer a variety of opportunities for training and development. We are looking for professionals who are truly just kids at heart! Come join our award-winning team today!

Team & Position Description:

This is a unique opportunity to work at the intersection of analytics, retail strategy, and digital content management. As an Associate Marketing Manager, you will gain valuable experience in brand management while contributing directly to the success of key initiatives. Join a high-performing team where your insights and collaboration will impact both online and in-store success, setting the stage for long-term career growth in brand marketing.

What you’ll do day to day (responsibilities):

As the Associate Marketing Manager, you will play a pivotal role in driving brand growth and market success through data-driven decision-making, performance tracking, and collaborative execution. Your responsibilities will include monitoring brand analytics, tracking in-market performance, and developing strategies to drive retail traffic and improve sell-through. You will also manage the updating of e-commerce product detail pages with branded content and collaborate with cross-functional peers to drive traffic and conversions on these pages. This role is critical to delivering measurable results, enhancing the customer experience, and achieving brand and business objectives.

What we’re looking for (Key Performance Objectives):

1. Analyze Brand Performance and Track Market Success (First 3-6 Months)

 Monitor and analyze key brand metrics, including sales performance, market share, and traffic trends. Collaborate with the analytics team to provide actionable insights that guide marketing and retail strategies. Support the Marketing Manager in the QBR process by helping to prepare reports and identify insights. Within the first six months, deliver monthly performance dashboards that identify opportunities for growth and improvement.

2. Drive Retail Traffic and Sell-Through Performance

 Develop and implement strategies to increase traffic to dot com and retail locations and improve sell-through rates. Achieve a measurable increase in sell-through rates, with at least a 10% improvement in key retail accounts within the first year.

3. Manage and Update E-Commerce Product Detail Pages and Brand Stores

 Optimize content for SEO and conversion rates, achieving a measurable improvement in page engagement metrics (e.g., click-through and add-to-cart rates) within the first 90 days, and ensure accuracy, consistency, and alignment with brand guidelines.

4. Collaborate to Drive E-Commerce Traffic

 Work with paid media, digital marketing, social media, and influencer teams to develop a coordinated approach to campaign planning and execution, contributing to a 15% increase in traffic to product detail pages by year-end.

5. Support Retail Marketing Initiatives

 Assist in the execution of retail marketing programs and track the performance of these initiatives, providing data-driven recommendations to optimize, with at least a 10% improvement in key retail accounts within the first year.

6. Build Cross-Functional Relationships to Enhance Execution

 Collaborate with sales, marketing, and e-commerce teams to ensure seamless integration of brand strategies across channels. 

Requirements/Ideal Attributes:

• Bachelor's degree 
• 1-3 years experience in Brand Marketing, Brand Analytics or Content Management
• Data Driven with excellent analytical skills
• Excellent written and verbal communication skills
• Strong skills in Fostering Teams & Collaboration, Driving Change, and Learning Agility
• Demonstrated track record of accountability
• Consumer packaged goods or pet industry background preferred

We are a drug-free workplace and an EEO employer.

Please note: This role will be filled by our internal recruitment team, so no assistance is needed from any outside staffing agency at this time.

Compensation Range: $65,000 – 75,000 annual salary – Actual compensation may vary due to other factors such as: years of experience, skill set or location. Total compensation includes profit sharing bonus potential, 401k matching, and a variety of other benefits (details can be found here). 

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