Marketing Coordinator, Retail and Search

About hand2mind:

We bring learning to life! Trusted by teachers for more than 55+ years, hand2mind creates engaging, classroom-tested materials that empower children to learn by doing. We are a 150-person strong, family-owned company that's been voted one of the Chicago Tribune's Top Workplaces for the last four consecutive years. In addition to building high-quality, hands-on learning materials for the classroom like VersaTiles® and Cuisenaire® Rods, we also develop educational toys for the home that make learning math, reading, social-emotional learning, and STEM fun and interactive. As a company, we are committed to our employee’s personal and professional development. That’s why we offer a competitive benefits package, a supportive culture, and a variety of training and development opportunities. We are looking for professionals who are truly just kids at heart! We hope you’ll come join our award-winning team today!

Team & Position Description:

We are currently seeking a Marketing Coordinator, Retail and Search to join our Marketing Team! Our top priority is cultivating a strong, supportive culture and seeking individuals who are eager to learn and grow with us. As we evolve, we constantly refine our processes, analyze data, and work cross-functionally to enhance our impact. Join us in increasing both the mental and physical availability of our brand while driving revenue and long-term success. This position offers tremendous growth opportunities to be a part of evolving retailer platforms like Amazon, Target, Walmart and more.

What you’ll do day to day:

• Manage content, imagery, and videos for a range of 300+ products across all online retailers, including but not limited to Amazon, Target, and Walmart.
• Become an expert in utilizing our product experience management software (Salsify) to manage and feed content across retailers for better automation of product optimization
• Research and optimize SEO keywords using various platforms, including Helium10 and Google Ads. Summarize data to create trend reports and keyword insights for the marketing and product development teams. 
• Analyze competitive product offerings, including pricing, features, reviews, and search data. 
• Build and utilize PowerBI dashboards and analyze data across retailers at the product level to understand results and track learnings from tests to improve strategy.
• Coordinate and implement a testing strategy across retailers to impact KPIs and stay on top of optimization and listing best practices for each retailer.
• Work cross-functionally with retail paid advertising partners to drive traffic and conversion to retail storefronts.
• Lead the strategy and work cross-functionally with the Creative team on online storefront assets. Work closely with the copywriters and designers to ensure high-quality content aligns with brand strategy.

What we’re looking for (Key Performance Objectives): 

• Execute a retail content strategy to hit POS goals across key retailers, annually. 
• Within the first 9 months, audit our retail catalog on Kohls and devise a strategy for content optimization to maximize POS sales.
• Within the first 3 months, revise and implement a cohesive retail storefront strategy that aligns with both brand messaging and overarching content and paid strategies.
• Within the first 6 months, leverage AI to streamline optimization processes to cut down on total execution time.

Requirements/Ideal Attributes:

• Bachelors Degree in marketing, or related field
• 0 – 2 years or marketing experience related to data analysis, keyword research, product optimization, online merchandising
• Detail oriented and a strong ability to learn new skills!

We are a drug-free workplace and an EEO employer.

Please note: This role will be filled by our internal recruitment team, so no assistance is needed from any outside staffing agency at this time.

Compensation Range: $25.48 - $29.81 per hour – Actual compensation may vary due to other factors such as: years of experience, skill set or location. Total compensation includes profit sharing bonus potential, 401k matching, and a variety of other benefits (details can be found here). 

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