Fast Facts

Learning Ally seeks a Customer Lifecycle and Advocacy Marketing Manager to develop strategies that enhance member engagement and retention, with a focus on supporting K-12 educators and students in their literacy journey.

Responsibilities: Develop lifecycle marketing programs, execute onboarding and upsell campaigns, monitor campaign effectiveness, and collaborate with teams to improve customer retention.

Skills: Strong communication, analytical skills, content development, and experience in customer marketing management.

Qualifications: 5+ years in K-12 education focusing on literacy and a Bachelor's degree in relevant fields; 3+ years in CRM and email marketing.

Location: The job is based in Princeton, NJ.

Compensation: Not provided by employer. Typical compensation ranges for this position are between $80,000 - $110,000.

Customer Lifecycle and Advocacy Marketing Manager

Learning Ally is a leading nonprofit education solutions organization that transforms the lives of struggling learners by delivering proven literacy solutions that help students reach their potential. Its mission is to radically change education, transforming the lives of children by providing reading interventions and solutions to help them succeed academically, build self-confidence, and thrive in school and beyond.

65% of fourth graders read below proficiency and are 400% more likely to drop-out of high school. And, for “most at risk” students (students of color, low income, English Language Learners and students with learning disabilities) the problem is even more acute.

Learning Ally seeks to break this cycle. With early student assessment, intervention and accommodation and professional development for educators, Learning Ally can identify and prevent learning issues by working with schools and educators to support new and struggling readers. Its solutions build a strong foundation for independent, engaged learners who are empowered to achieve socially, emotionally, and academically, regardless of background or learning difference.

Founded in 1948 as Recording for the Blind, to help soldiers who lost their sight in combat continue their education with audiobook products, Learning Ally has evolved to help individuals understand the unique ways they learn and match them to the solutions that enable personal achievement.

Today, Learning Ally positively impacts the lives of over 2.4 million students, 630,000 educators, and partners with nearly 3,000 districts and 24,000 schools nationwide. As we continue to expand our reach, we are dedicated to providing accessible, high-quality resources to support diverse learners and educational communities across the country. With a continued commitment to supporting students who learn differently, Learning Ally has joined researchers and neuroscientists from renowned institutions including UCSF and MIT, to better understand and address learning issues.

About the Role:

Learning Ally is searching for a customer lifecycle marketing manager to focus on the onboarding, retention, and advocacy phases of the customer journey. This role will be responsible for developing and executing strategies to enhance member engagement, increase product adoption, and retain current school customers. The ideal candidate will possess a strong understanding of K-12 customer lifecycle management, data analytics, and marketing strategy and tactics. This role requires a proactive and innovative approach to identify opportunities to reduce customer turnover, increase upselling and cross-selling, and ensure a seamless and positive experience throughout the customer journey.

KEY RESPONSIBILITIES

Strategy Development

• Design and implement lifecycle marketing programs to engage customers at key touchpoints, driving usage growth and retention.
• Create differentiated approaches based on customer type.

Execution

• Create targeted new customer onboarding programs designed to rapidly engage new customers.
• Design and execute targeted marketing campaigns to upsell and cross-sell products and services to existing members.
• Collaborate across solution and marketing teams to create compelling customer value propositions and communication strategies.
• Monitor and evaluate the effectiveness of upsell and cross-sell campaigns, making data-driven adjustments as needed.
• Lead initiatives to improve customer retention, including loyalty programs, personalized outreach, and proactive support.

Performance Analysis & Optimization

• Utilize CRM systems and marketing automation tools to track and manage member interactions and campaigns.
• Conduct regular analysis of customer feedback and market trends to inform strategy and improve member experience.
• Provide regular reports and insights to senior management on member lifecycle performance and key metrics including utilization, retention, and renewal KPIs.

Trend Analysis & Innovation

• Study engagement trends and develop innovative programs to meet goals.
• Test and leverage new technologies (AI) and approaches where possible.

Leadership & Collaboration

• Partner with Sales and Customer Support delivery to create seamless handoffs and creative approaches to onboarding and engagement with school and district based educators. 
• Collaborate with Marketing, Government Relations, and Grants teams to understand market trends and customer priorities to inform customer messaging and timing.

REQUIRED SKILLS AND ABILITIES

• Excellent communication and interpersonal skills, with the ability to collaborate effectively across all functions and levels within the organization
• Strong analytical skills and ability to use data to inform decisions
• Ability to develop compelling content across a variety of channels, including blogs and videos…
• Proven success in customer marketing management

REQUIRED QUALIFICATIONS AND EDUCATION

• 5+ years K-12 experience with a focus on English Language Arts (ELA) and literacy
• Bachelor’s degree with emphasis in Communications, Business Administration, Marketing, Public Relations, or similar fields
• 3+ years experience in CRM, email marketing, lifecycle marketing, customer activation, or engagement
• Experience with content marketing including blogs, podcasts, and video

Learning Ally is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.