Fast Facts

Honorlock is seeking a Digital Growth Marketing Manager to drive website performance, optimize paid media channels, and enhance the digital prospect journey for their leading online proctoring solution.

Responsibilities: Key responsibilities include owning website and inbound performance, optimizing paid acquisition channels, and leading the digital prospect journey to improve engagement and conversions.

Skills: Required skills include extensive B2B digital growth marketing experience, optimization of websites for conversion, Google Ads proficiency, and strong analytics comprehension.

Qualifications: Preferable qualifications include a background in Enterprise SaaS or Education Technology, along with excellent collaboration and communication skills.

Location: This position is remote-first, preferably based in Boca Raton, Florida, USA.

Compensation: Not provided by employer. Typical compensation ranges for this position are between $80,000 - $120,000.

Are you passionate about operational excellence, innovation, and leading teams in a dynamic environment? If so, we are excited to meet you!

We’re Honorlock, the leading online proctoring solution supporting over 350+ institutions worldwide. With a growing team, cutting-edge technology, and strong funding, we’re transforming the education space by enabling secure and accessible testing experiences for millions.

Who We Are

At Honorlock, we combine live proctoring with advanced AI to safeguard exam integrity while providing an exceptional experience for test-takers. Rated the #1 online proctoring service on G2, we empower institutions to expand their offerings, enhance learning, and achieve better outcomes.

We are passionate about innovation, customer satisfaction, and building a team that supports educational opportunities for all.

Key Responsibilities

Website & Inbound Performance

Own website and inbound performance to increase qualified traffic, improve conversions, and drive measurable pipeline growth.

• Drive demo request growth and increase conversion rates through ongoing testing and optimization of pages, forms, CTAs, layouts, and messaging.
• Build and manage a testing roadmap (A/B, multivariate, and landing-page experiments) leveraging HubSpot, WordPress, GA4, and other tools to improve forms, CTAs, layouts, and messaging.
• Increase organic visibility by collaborating with content on keyword strategy, on-page optimization, technical audits, and competitive insights.
• Monitor emerging AI-driven search experiences (e.g., Google SGE, ChatGPT Browse) and partner with content to strengthen Honorlock’s presence in AI-powered results.
• Provide regular performance reports that track website conversion rates, traffic, engagement, and pipeline influence, providing recommendations to marketing leadership.

Paid Media & Campaign Support

Manage and optimize paid acquisition channels, including PPC, paid social, programmatic, and sponsored media, to generate qualified pipeline, strengthen brand awareness, and support campaign goals.

• Own and optimize Google Ads, refining targeting and continuously testing copy, keywords, and landing pages to drive qualified demo requests and lower acquisition costs.
• Continually use data analysis and testing results to uncover optimization opportunities that lift paid engagement, lower acquisition costs, and increase demo conversions.
• Stay current on evolving promotional digital marketing capabilities and ad formats, testing new opportunities to expand reach, engagement, and ROI.
• Collaborate with the larger department to help design and execute integrated digital campaigns that generate both pipeline and brand awareness.

Prospect Journey Optimization

Lead optimization of the digital prospect journey to improve engagement, conversion, and progression from awareness through qualified opportunity.

• Help manage and optimize nurture workflows and email programs to improve engagement, lead velocity, and conversion rates through data-driven testing and content sequencing.
• Develop and execute retargeting strategies across paid social, search, and display to re-engage high-intent visitors and guide them back into conversion flows.
• Monitor funnel performance and lead quality metrics, continually testing and refining tactics to meet MQL quantity and quality goals.

Required Skills & Qualifications

• 4+ years of experience in B2B digital growth marketing.
• Proven experience optimizing websites for conversion and revenue impact.
• Proven experience owning PPC (Google Ads Certification a strong plus) with a history of continual performance improvements.
• Expert-level understanding of marketing analytics, including GA4 (GA Certification a plus), GA, MAP analytics, and pipeline attribution measurements to optimize performance.
• Exceptional collaboration and communication skills. Able to work effectively with content, product marketing, creative, and operations stakeholders to move initiatives forward as a team.
• Driven and proactive, with a bias for action and the ability to move projects forward independently in a fast-paced, remote environment.
• Experience with Enterprise SaaS and/or Education Technology is a plus.

Why Join Honorlock? 

At Honorlock, you will play a pivotal role in shaping the future of online education while growing your career. Our innovative platform, collaborative team culture and dedication to excellence create an environment where your ideas and leadership will have a lasting impact. Join us and help improve educational opportunities for millions worldwide! 

• Unlimited PTO
• Remote-first company
• Choice of company-issued laptop
• Healthcare benefits
• Company matched 401k