Fast Facts

MasterClass is seeking an Associate Lifecycle Marketing Manager to design and execute marketing programs targeting consumer cohorts, driving engagement and acquisition through personalized communications and collaboration with cross-functional teams.

Responsibilities: This role involves managing lifecycle marketing functions, analyzing campaign performance, and developing an experimentation strategy to enhance user engagement.

Skills: Candidates should have 3+ years of lifecycle marketing experience, hands-on experience with an Email Service Provider, and familiarity with HTML, CSS, and JavaScript.

Qualifications: Strong marketing metrics analysis skills and ability to work collaboratively in a tech-driven environment are preferred.

Location: Position is located in the San Francisco Bay Area, California, USA.

Compensation: Not provided by employer. Typical compensation ranges for this position are between $80,000 - $120,000.

Who we are:

MasterClass is the streaming platform where the world’s best come together so anyone, anywhere, can access and be inspired by their knowledge and stories. We put you in the room with the creators, thinkers, makers and leaders who have changed the world, so that you can change yours.

Members get unprecedented access to 200+ instructors and classes across a wide variety of fields, including Wellness, Business, Food, Arts & Entertainment, Design & Style, Sports & Gaming, Writing and more. Step into Nas’ recording studio and Gordon Ramsay’s kitchen, and go behind the big screen with James Cameron. Design your career with Elaine Welteroth, get ready to win with Lewis Hamilton, perfect your pitch with Shonda Rhimes and discover your inner negotiator with Chris Voss.

Snapshot of the Role: 

Lifecycle marketing is a key driver of MasterClass's ongoing success. In this role, you'll have the opportunity to shape the user journey and make meaningful contributions across communication channels for our consumer audience. You'll join a team of talented, motivated marketers and collaborate closely with cross-functional teams, including Product, Marketing, Data, Engineering, and more.

What You Will Do:

• Design and execute programs and campaigns tailored to various customer cohorts to drive acquisition and engagement.
• Manage key lifecycle marketing functions, including the creative brief process, messaging/content direction, audience segmentation, product alignment, launch updates, quality assurance, data integrity checks, and stakeholder approvals.
• Analyze campaign performance end-to-end, using insights to inform next steps and future strategies.
• Share key updates, milestones, successes, and learnings from campaigns with leadership and cross-functional partners.
• Develop and oversee an experimentation strategy for acquisition and engagement, continually improving performance.
• Build strong relationships with cross-functional stakeholders (Product, Data, Creative Operations, Legal, etc.) to ensure lifecycle communications are relevant, personalized, and on-brand.

About You (Requirements):

• 3+ years of lifecycle marketing or related experience.
• Hands-on experience with a major Email Service Provider (ESP); Iterable experience is a plus.
• Proven ability to collaborate with diverse teams in a fast-paced, tech-driven environment.
• Familiarity with foundational technical tools/languages (HTML, CSS, JavaScript) used in lifecycle campaigns.
• Strong grasp of key marketing metrics and campaign analysis, with a record of ownership and delivery.

At MasterClass, we believe we put our best work forward when our employees bring together ideas that are diverse in thought. We are proud to be an equal opportunity workplace and are committed to equal employment opportunity regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or any other characteristic protected by applicable federal, state or local law. In addition, MasterClass will provide reasonable accommodations for qualified individuals with disabilities. If you have a disability or special need, we would like to know how we can better accommodate you.