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Senior Product Manager
Age of LearningRole Snapshot
Senior Product Manager role at Age of Learning focused on driving growth outcomes for Pre-K through 5th grade educational products. Responsible for owning key metrics around retention, engagement, and monetization while leading cross-functional initiatives across the product lifecycle.
Job Description
Own Growth Outcomes
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Own and drive key metrics including D1/D7 retention, D30 subscription rate, engagement (activities per user), ARPU, and LTV.
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Identify the highest-impact opportunities across the user lifecycle and prioritize ruthlessly.
Lead Retention & Engagement Systems
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Design and optimize core product loops that drive repeat usage and habit formation (e.g., learning paths, rewards, progression systems).
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Improve early user experience (first session, first week) to increase activation and reduce churn.
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Partner with content and design teams to ensure experiences are engaging, intuitive, and age-appropriate.
Drive Monetization Strategy
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Own subscription and IAP experiences, including paywalls, pricing, packaging, and offer strategy.
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Optimize conversion surfaces across onboarding, in-product prompts, and lifecycle moments.
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Balance monetization with long-term retention and learning outcomes.
Build and Scale Experimentation
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Define and execute a robust A/B testing roadmap across onboarding, engagement, and monetization.
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Use data, user research, and experimentation to validate hypotheses and continuously improve performance.
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Establish clear success metrics, guardrails, and decision frameworks.
Improve End-to-End User Journeys
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Identify friction across the funnel (e.g., onboarding drop-off, content discovery, payment failures).
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Simplify and streamline the experience across devices and user types (parent vs. child).
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Partner with platform teams to ensure reliability of account, authentication, and entitlement systems.
Collaborate Cross-Functionally
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Work closely with Engineering, Design, Art, UX, Data Analytics, Marketing, and Finance to deliver high-impact initiatives.
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Align stakeholders on strategy, trade-offs, and priorities.
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Communicate clearly with leadership on progress, risks, and results.
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5+ years of product management experience in consumer digital products (mobile or web).
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Proven track record of driving measurable impact on growth metrics such as retention, engagement, or monetization.
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Strong analytical skills with experience using data to inform decisions and evaluate experiments.
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Experience running A/B tests and building experimentation roadmaps.
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Ability to define product strategy and execute in ambiguous, fast-moving environments.
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Strong cross-functional leadership skills, with the ability to influence without authority.
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Excellent communication skills, with the ability to articulate complex ideas clearly.
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Bachelor’s degree or equivalent practical experience.
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Experience in subscription-based or free-to-play (F2P) products with a focus on conversion and retention.
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Background in mobile games, edtech, or consumer apps with engagement loops and virtual economies.
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Experience optimizing onboarding, activation funnels, or lifecycle journeys.
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Familiarity with pricing, packaging, and monetization strategy (subscriptions and/or IAP).
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Experience working with dual-user systems (e.g., parent/child, buyer/user).
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Knowledge of payment systems, subscription lifecycle management, or account platforms (helpful but not core).
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Experience working with personalization, recommendation systems, or content discovery.
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MBA or advanced degree in a relevant field.
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