Director, Integrated Marketing

🇺🇸Remote$140K–$200K/yri4h ago

Higher Ed Marketing Enrollment Marketing Marketing Strategy Account Management Marketing Leadership Higher Education

Summary

Director, Integrated Marketing will serve as the primary client-facing marketing leader for university partners at Noodle, overseeing comprehensive marketing strategies and a lean team to drive enrollment growth through data-driven, performance-focused campaigns.

Key Responsibilities: Manage end-to-end marketing campaign creation, execution, and optimization across traditional and innovative channels while serving as primary client liaison for academic program portfolios. Oversee team collaboration across creative, demand generation, analytics, and project management functions, generate performance insights from dashboards, and synthesize recommendations into executive-level materials.

Skills & Tools: Data-driven marketing strategy and analytics interpretation, performance marketing and enrollment/recruitment marketing expertise, brand management and storytelling, team leadership and client relationship management, innovation mindset with proficiency in leveraging AI for operational efficiency.

Qualifications: Bachelor's degree required with 7-10 years of marketing experience, preferably in higher education, enrollment marketing, or related B2B/B2C marketing leadership roles.

Location: Remote

Compensation: $140K–$200K/yr (estimated)

Job Description

Noodle is higher education’s leading strategy, services, and technology partner. We develop infrastructure, provide life-changing learning experiences, and grow the awareness of and the enrollment in some of the best academic institutions in the world. Our vision is “to empower universities to change the world.” We achieve this vision by offering our university partners various products and services that help them be more resilient, responsive, efficient, and interconnected. About the Role: We are seeking a dynamic, data-driven marketing leader to serve as the client-facing marketing lead for our university partner. As an Integrated Marketing Director, you'll function as both a hybrid strategist and day-to-day manager of all marketing-related functions, overseeing the creation, execution, and optimization of comprehensive marketing strategies that drive enrollment growth. Working in a fast-paced environment, you'll manage a lean team of creative and media resources while collaborating directly with enrollment leadership to craft a recruitment marketing strategy that is data-informed, integrates real-time market feedback, and aligned to the university brand. This role requires an innovator mindset, embracing an iterative approach, leading with data, and pivoting to meet targets. As a Director, Integrated Marketing you will support::

Partner Engagement: Serve as the primary client-facing marketing lead for a portfolio of academic programs, building strong relationships and ensuring exceptional partner satisfaction

Performance-Driven Recruitment Marketing: Oversee both traditional and innovative marketing campaign approaches, continuously monitoring emerging trends, consumer preferences, and performance data insights to strategize on new channel testing for expanded audience reach

Brand Alignment: Create memorable, authentic, and compliant interactions with the university partner brand

Performance Insights: Review dashboards and generate insights to optimize marketing strategies, ensuring alignment with overall business objectives and the enhancement of the institution’s market position

Storytelling: Synthesize key insights, recommendations, and plans in a clear, concise, and coherent way; create executive-level materials and presentations to drive buy-in and alignment

Team Collaboration: Strategize with Noodle General Manager and Enrollment Director on performance-driven tactics and partner-facing communications. Work closely with the Marketing Manager, Audience Partnerships responsible for discovering high-value audiences beyond traditional marketing channels, cultivating marketing partnerships, and launching and measuring partnership campaigns. Collaborate effectively with internal stakeholders across Creative, Demand Generation, Analytics, and Project Management for successful execution of work.

Innovation & Efficiency: Leverage AI effectively to generate operational efficiencies and drive scale

You have::

Bachelor's degree required

7-10 years of previous marketing experience, with a significant portion in higher education, education technology, or B2B2C business models

Proven track record of developing and executing successful marketing strategies and campaigns

Excellent communication and interpersonal skills, with the ability to build and maintain client relationships

Previous experience managing direct reports preferred

Strong organizational and project management skills with the ability to manage multiple priorities

Experience in building strong cross-functional and senior-level relationships, influencing stakeholders, and driving alignment throughout an entire partnership

Experience reviewing marketing content created for clients

Familiarity with Wrike, or a similar project management system, is a plus

Ability to delegate and follow up with partners, colleagues, and vendors in a positive and effective manner

Working knowledge of Google Workspace (Docs, Slides, Sheets)

Ability to thrive in a dynamic, rapidly changing, matrix environment by effectively working across diverse groups and hierarchical levels

Role Requirements: :

Location: Must reside in the continental US, within close proximity to a major airport to facilitate travel to partner universities, as the role requires travel up to 20% of the time

Internet Connectivity: As this role is primarily remote, a reliable, high-speed internet connection is essential, along with a quiet, organized workspace for participating in camera-on, partner-facing meetings

Core Business Hours: Available during core hours from 9am-5pm Eastern Time.

Noodle Benefits:

Work from our beautiful NYC office OR the comfort of your home office!

Great compensation package!

401K + match, commission potential, and equity opportunities

Tools you need on us!

Our insurance plan offers medical, dental, vision, short- and long-term disability coverage, plus supplementals for all employees and dependents

Paid Parental Leave

Pre-tax commuter benefits

4 weeks paid vacation + 10 paid holidays + paid sick leave

Access to mental health services like Headspace and Talkspace

Annual education stipend for lifelong learning

Growth - we pride ourselves on creating environments where employees can be themselves and grow within and around the company

Eligibility Requirements:

This position is based in the United States, and applicants must be legally authorized to live and work in the United States. Employees are required to reside within the United States for the duration of their employment.

At Noodle, we hire people who will help us change the future of online education. Even if you don't think you check off every bullet point on this list, we still encourage you to apply! We value both current experience and future potential.

Noodle is committed to creating a welcoming and inclusive workplace for everyone. We value and celebrate our differences because those differences are what make our team shine. We hire great people from different backgrounds, not just because it's the right thing to do, but because it makes us stronger as a whole. Women, people of color, LGBTQIA2S+ individuals, and members of other underrepresented groups are strongly encouraged to apply. Noodle is an equal opportunity employer and does not discriminate against candidates on the basis of race, ethnicity, religion, sex, gender, sexual orientation, gender identity, disability status, or veteran status.