Lifecycle Marketing Manager
Panorama Education🇺🇸In-Person$65K–$95K/yri1h ago
Summary
Lifecycle Marketing Manager at Panorama Education drives customer engagement and retention strategies across the company's K-12 education technology platform serving 15 million students. The role focuses on optimizing the customer journey and maximizing lifetime value for school districts.
Key Responsibilities: Design and execute marketing campaigns across the customer lifecycle, from onboarding through expansion and retention. Manage email marketing, product adoption initiatives, and customer communication strategies to drive engagement and reduce churn.
Skills & Tools: Marketing automation, data analysis, email campaign management, customer segmentation, and CRM proficiency required. Strong communication, project management, and ability to translate customer insights into actionable marketing strategies.
Qualifications: 3-5 years of lifecycle or customer marketing experience in SaaS or technology companies required. Bachelor's degree in marketing, business, or related field preferred.
Location: Not specified; likely US-based given company headquarters context, but remote/hybrid status not stated.
Compensation: Not provided by employer. Typical compensation for this role is $70,000 – $95,000/year based on title, seniority, and US-based SaaS marketing benchmarks.
Job Description
About Panorama:Panorama Education is a fast-growing technology company focused on helping students achieve academic success and well-being. More than 2,000 K–12 school districts serving 15 million students across all 50 states have adopted Panorama to ...