Fast Facts

Stepful is seeking a data-driven Senior Manager for Paid Social to lead and optimize social media campaigns aimed at student acquisition and brand awareness, utilizing platforms like Meta, TikTok, and Snapchat.

Responsibilities: The role involves building and managing paid social campaigns, optimizing for customer acquisition costs, collaborating with creative teams, conducting A/B testing, and analyzing data for actionable insights.

Skills: Candidates should have over 4 years of experience in direct-to-consumer marketing with a focus on paid social channels and possess strong analytical and communication skills.

Qualifications: Preferred candidates will have a proven track record in scaling marketing budgets, startup experience especially in B2C EdTech/Healthcare, and any design or video editing skills are a bonus.

Location: This is a hybrid position based out of New York City with no specified travel requirements.

Compensation: $120000 - $150000 / Annually

About Stepful:

Stepful is reimagining allied healthcare training by offering affordable, online, instructor-led, and AI-supported programs that help learners—especially those from underserved communities—launch high-demand healthcare careers.

In addition to our direct-to-consumer training, Stepful partners with leading healthcare institutions to build talent pipelines and address the growing shortage of allied health workers. Our graduates, including Medical Assistants, Pharmacy Technicians and more, go on to work at major employers like CVS, NY-Presbyterian, and Walgreens.

Stepful is backed by Y Combinator, Reach Capital, and AlleyCorp, with a recent $31.5M Series B led by Oak HC/FT. We were named the #1 EdTech company in the U.S. by TIME for 2025.

We’re unlocking the full potential of the global workforce—improving access to quality healthcare for everyone, everywhere.

Our values:

We credit much of our success to our exceptional team. We’re looking for mission-driven individuals who thrive in fast-paced, sometimes ambiguous environments, and embody our four core values:

Care first: We do whatever it takes for our students to succeed.

Learn quickly: We test, learn with data, and iterate.

Build together: We win when we rely on each other.

Own it: We show up, take initiative, and show pride.

The opportunity:

We’re looking for a data-driven and creative Senior Manager, Paid Social to join our Growth Marketing team. You’ll be responsible for launching, managing, and optimizing paid social campaigns across platforms like Meta, TikTok, and Snapchat to drive student acquisition and brand awareness.

This is an exciting opportunity to own performance-driven social campaigns from ideation to execution in a high-impact, fast-paced environment.

This is a hybrid opportunity based out of our NYC office reporting directly into our Senior Growth Manager.

What you’ll do:

• Build & manage paid campaigns (Meta, TikTok, Youtube, and others) from start to finish
• Optimize campaigns toward CAC goals through daily performance monitoring
• Collaborate with creative and content teams to develop high-performing ad creatives (video, UGC, influencer, static)
• Conduct A/B testing across targeting, bidding strategies, creatives, and landing pages
• Analyze performance data and generate actionable insights to improve campaign effectiveness
• Stay up to date on platform best practices, algorithm changes, and emerging trends
• Identify growth opportunities and contribute ideas to enhance our paid acquisition strategy

What you’ll bring:

• 4+ years of experience working at a direct-to-consumer startup with campaign budgets over $1M per month
• Proven track record of scaling marketing spend while maintaining ROI targets
• Proficiency in tactical end-to-end execution of ad campaigns across Paid Social channels like TikTok, Meta & YouTube
• Experience writing creative briefs and working closely with content creators to iterate quickly and identify messaging/content that resonates with audiences
• Highly analytical with strong communication skills

Bonus points if:

• You have previous startup experience, especially within B2C EdTech/Healthcare
• Basic design or video editing skills (e.g., Canva, CapCut, Adobe Suite)

Interview Process:

• Introductory call with Talent Acquisition team member
• Interview with Hiring Manager
• Take-Home Assignment
• Virtual Panel Interview
• On-Site Panel Interview

Benefits and Compensation:

• Meaningful Equity Stake
• Subsidized Medical, Dental, and Vision insurance plan options
• 401(k)
• FSA, HSA and commuter benefits
• Open vacation policy, including:
• Guidance of 15 days PTO annually
• Stepful closed the last week of December
• 15 work-from-anywhere days
• 10 public holidays observed for 2025

The target base salary range for this opportunity is $120,000 - $150,000, and is part of a competitive total rewards package including performance-based bonus, equity and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, internal pay equity and other relevant business considerations.

Stepful is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity or expression, sexual orientation, pregnancy, or other applicable legally protected characteristic.