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Figma

Product Marketing Manager, Design

Figma
🇺🇸San Francisco$110K–$150K/yri16mo ago

Summary

Figma seeks a full-stack Product Marketing Manager to lead product launches and drive adoption of new design capabilities across core products. This role partners cross-functionally to build messaging, manage beta programs, and create engagement strategies that differentiate Figma in the market.

Key Responsibilities: Lead product launches from ideation to execution, develop positioning and messaging, manage beta programs and customer outreach, create educational content, and partner with sales and marketing teams on campaigns and enablement resources.
Skills & Tools: Full-stack marketing expertise with ability to learn technical products quickly, strong cross-functional stakeholder management including executive-level communication, and experience developing product messaging and positioning.
Qualifications: 8+ years in product marketing or related role with demonstrated ability to lead cross-functional initiatives from concept to completion. Experience managing stakeholders at all levels and driving executive conversations required; design/web development tool experience is a plus.
Location: San Francisco, CA • New York, NY • United States (remote within US also available)
Compensation: Not provided by employer. Typical compensation for this role is $165,000 – $220,000/year based on title, seniority, company (Figma), and location (San Francisco/New York).

Job Description

Figma is looking for a “full-stack” Product Marketing Manager to support Figma’s core design products. You will partner with our product, sales, design, and broader marketing teams to build, launch, and drive adoption of new capabilities from product designers. Some of these may be improvements to existing functionality based on user feedback, while others are more 0 -> 1 initiatives that serve as new vectors of growth for our business. 

This is a full-time role that can be held from one of our US hubs or remotely in the United States.

What you'll be doing at Figma: 

  • Lead creative, results-driven product launches 
  • Serve as a subject matter expert for the product design areas that you lead
  • Develop product messaging and positioning that sets us apart from competitors and demonstrates understanding of our customers’ needs
  • Manage our beta programs, from customer outreach, managing beta communications, coordinating feedback sessions, to promoting customer success stories
  • Drive deeper engagement of our product through a variety of educational content—blog posts, product tips, best practice guides, live streams, and more
  • Partner with the broader marketing team to launch campaigns that span web, onboarding, activation, and adoption.
  • Work with the Sales team to develop impactful enablement resources and arm the team to better position ourselves against other competitors and products

We’d love to hear from you if you have:

  • 8+ years in product marketing or a related role 
  • Direct experience operating as a full-stack marketer, leading cross-functional initiatives from ideation to execution
  • Demonstrated ability to learn new products and industries—unafraid to dive into the nitty gritty technical details
  • Track record of being able to manage stakeholders at all levels, from individual contributors to senior executives. Must have experience driving executive-level conversations

While it’s not required, it’s an added plus if you also have:

  • Both B2B and B2C marketing experience
  • Experience with product design/web development tools

At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

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