Fast Facts

Coursera is looking for an experienced Account Based Marketing (ABM) Manager to develop and execute global marketing strategies aimed at driving engagement and revenue for key accounts.

Responsibilities: Key responsibilities include creating personalized multi-channel ABM campaigns, utilizing tools like Demandbase and Salesforce to analyze ABM activities, optimizing campaign performance, and collaborating with sales teams to support prospecting efforts.

Skills: The ideal candidate should possess 3+ years of ABM experience, expertise in digital marketing channels (LinkedIn Ads, Google Ads), and familiarity with ABM platforms and marketing automation tools.

Qualifications: Preferred qualifications include strong written communication skills, strategic thinking abilities, experience working with global teams, and ideally marketing experience with SaaS offerings.

Location: This position is remote but candidates should be based in compatible time zones to facilitate collaboration.

Compensation: $105000 - $131000 / Annually

Coursera was launched in 2012 by two Stanford Computer Science professors, Andrew Ng and Daphne Koller, with a mission to provide universal access to world-class learning. It is now one of the largest online learning platforms in the world, with 162 million registered learners as of September 30, 2024.

Coursera partners with over 350 leading university and industry partners to offer a broad catalog of content and credentials, including courses, Specializations, Professional Certificates, Guided Projects, and bachelor’s and master’s degrees. Institutions around the world use Coursera to upskill and reskill their employees, citizens, and students in fields such as data science, technology, and business. Coursera became a B Corp in February 2021.

Join us in our mission to create a world where anyone, anywhere can transform their life through access to education. We're seeking talented individuals who share our passion and drive to revolutionize the way the world learns.

We at Coursera are committed to building a globally diverse team and are thrilled to extend employment opportunities to individuals in any country where we have a legal entity. We require candidates to possess eligible working rights and have a compatible timezone overlap with their team to facilitate seamless collaboration. 

Coursera has a commitment to enabling flexibility and workspace choices for employees. Our interviews and onboarding are entirely virtual, providing a smooth and efficient experience for our candidates. As an employee, we enable you to select your main way of working, whether it's from home, one of our offices or hubs, or a co-working space near you.

Job Overview:

We are seeking an experienced Account-Based Marketing (ABM) Manager to develop and execute global ABM strategies that drive engagement, pipeline, and revenue for key accounts. The ideal candidate will have a proven track record of building campaigns and programs to reach business decision makers, experience with Demandbase, digital marketing and paid media channels.

Responsibilities:

• Develop and execute global ABM strategies aligned with business objectives, which can be adapted for use at the regional level.
• Create and implement personalized, multi-channel ABM campaigns across various channels, including email, social, digital ads, webinars, events, web, and direct mail.
• Utilize tools such as Demandbase, Marketo, and Salesforce to implement, track, and analyze ABM activities, ensuring seamless reporting and analytics.
• Monitor and optimize campaign performance, continuously testing and adjusting demand tactics and strategies to improve results and maximize ROI.
• Work closely with the Sales Development Representative (SDR) team to provide them with the necessary insights, tools, and personalized outreach sequences to effectively prospect and follow up on target accounts.

Basic Qualifications:

• 3+ years of experience in account-based marketing, demand generation, or digital marketing for B2B companies.
• Experience with digital marketing and paid media channels, including LinkedIn Ads, Google Ads, Meta Ads.
• Experience with ABM platforms such as Demandbase, marketing automation tools like Marketo, and CRM systems like Salesforce.
• Demonstrated history developing and executing multi-channel ABM campaigns that directly drive pipeline growth and revenue.
• Background in using intent data to inform targeting and ABM strategy and experience with data analysis.

Preferred Qualifications:

• Exceptional written communication skills.
• Demonstrated strategic and tactical thinking, with the ability to adapt to an ever-changing environment and manage competing priorities.
• Experience working with a global team.
• Experience with targeting senior leaders in L&D, HR, Data, and Tech personas in the business sector a plus.
• Comfortable operating with clearly defined objectives, but undefined instruction and process.
• Experience marketing a SaaS offering preferred.

If this opportunity interests you, you might like these courses on Coursera:

• Marketing in a Digital World 
• Generative AI in Marketing

Compensation:

Coursera offers competitive pay and equitable compensation practices. Our job titles may span more than one career level. This role's targeted hiring base salary range is between $105,000 and 131,000. The actual base pay is dependent upon many factors, including but not limited to prior work experiences, training/education, transferable skills, business needs, and geographical location. The base pay range is subject to change and may be modified in the future. This role may also be eligible for variable pay, equity, and benefits. 

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Coursera is an Equal Employment Opportunity Employer and considers all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, age, marital status, national origin, protected veteran status, disability, or any other legally protected class.

If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, please contact us at accommodations@coursera.org.

For California Candidates, please review our CCPA Applicant Notice here.

For our Global Candidates, please review our GDPR Recruitment Notice here.

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