Manager, Product Marketing - Math

Who We Are

Great Minds is a high-growth, mission-driven organization founded by educators in 2007. As a for-profit, Public Benefit Corporation, we believe all students deserve access to meaningful, challenging content—and all teachers deserve tools that are intuitive, effective, and built for the realities of today’s classrooms.

We develop high-quality, knowledge-rich math, science and ELA curricula grounded in research and designed in collaboration with educators. Our materials reflect real classroom needs and are built to drive lasting student outcomes.

We are committed to usability, coherence, and practical implementation—supporting teachers not just through curriculum, but with professional learning, purposeful technology, and responsive service that enable strong adoption and impact.

What We Build

Our products—Eureka Math and Eureka Math², Wit & Wisdom, PhD Science, Geodes, and the newly launched Arts & Letters ELA—are trusted by thousands of schools and districts nationwide.

• Eureka Math is the most widely used math curriculum in the U.S., and is focused on balancing conceptual understanding, procedural fluency, and application.

• Wit & Wisdom® and Arts & Letters ELA™ anchor our reading strategy with content-rich, grade-level instruction that integrates literature, history, and the arts, grounded in the science of reading. Geodes® complements our reading suite with decodable texts that pair phonics with meaningful content to support early literacy.

• PhD Science is a hands-on K-5 Science program that sparks curiosity as students build enduring knowledge of how the scientific world works.

These programs reflect a shared belief in high expectations, joyful rigor, and deep respect for educators and students.

Where We’re Headed

Great Minds is entering a new stage of growth and product maturity. We are focused on building more connected, customer-informed experiences across the full educator journey—from curriculum to professional learning to platform and support.

Our long-term vision is to become a true partner in impact—not just delivering curriculum, but supporting educators in achieving outcomes at scale.

Job Purpose

The Product Marketing Manager-Math is responsible for developing an annual marketing plan and go-to-market strategy for new math products and leading a team to execute the strategy. The role requires a deep understanding of the K–12 market and how to develop and deliver a compelling and relevant message at various points in the buyer’s journey. The Senior Product Marketing Manager-Math will work closely with the math product and sales teams to seed the market for new products and grow market share for existing math programs.

The position will report to the Director of Product Marketing.

Responsibilities

• Design and execute an annual marketing plan and quarterly tactical plans for math products.

• Leads go-to-market planning and execution for new product launches and feature updates.

• Develop buyer journey map to inform product positioning and messaging that differentiates Great Minds, including case studies, presentation proposals, and testimonials from existing customers.

• Create marketing strategies based on audience insights garnered through research and close work with both the math product team and the sales team.

• Track and analyze data (through HubSpot, Salesforce, and Google Analytics) to gain insight into consumer behavior and apply findings in math marketing initiatives.

• Ensures messaging consistency across all customer-facing materials communications.

• Build and nurture strong relationships by working collaboratively with the math product team, including the Director of Product Management for math and math Product Managers.

• Partner closely with the Director of Product Management for math to communicate new product features and benefits to sales and works closely with sales to develop training, resources and tools that support selling.

• Work with the math content team, marketing events team, and math product team to position Great Minds as a leader in creating math curriculum at national, regional, and state-level conferences.

• Strategize with the Regional Sales Directors to develop and with the marketing team to deliver compelling customer-facing marketing presentations, web pages, and collateral.

• Align campaigns to top, middle, or bottom of the sales funnel, considering influencers, decision-makers, and current customers in messaging.

• Work with the digital marketing team on content for organic and paid social placements.

• Participate in market research projects to understand the national or state-level math curriculum landscape.

• Analyze industry trends and customer insights to inform product positioning and marketing strategies.

• Synthesize research to influence the product roadmap.