Fast Facts

Join hand2mind as a Digital Marketing Manager to lead a team in enhancing digital experiences for educational products, focusing on SEO, content, and customer journey optimization.

Responsibilities: Lead a marketing team to improve SEO, manage email campaigns, and enhance user journeys while utilizing analytics for data-driven marketing strategies.

Skills: 5-7 years in digital marketing with a strong B2B background, expertise in SEO, proficiency in Microsoft Dynamics and web analytics tools, and excellent project management skills are required.

Qualifications: A Bachelor’s degree in Marketing or related field with experience in eCommerce and lead nurturing campaigns is preferred.

Location: This position is located in Vernon Hills, IL, USA.

Compensation: $115000 - $125000 / Annually

About hand2mind:

We bring learning to life! Trusted by teachers for more than 55+ years, hand2mind creates engaging, classroom-tested materials that empower children to learn by doing. We are a 150-person strong, family-owned company that's been voted one of the Chicago Tribune's Top Workplaces for the last five consecutive years. In addition to building high-quality, hands-on learning materials for the classroom like VersaTiles® and Cuisenaire® Rods, we also develop educational toys for the home that make learning math, reading, social-emotional learning, and STEM fun and interactive. As a company, we are committed to our employees’ personal and professional development. That’s why we offer a competitive benefits package, a supportive culture, and training and development opportunities by university professors. We are looking for professionals who are truly just kids at heart! We hope you’ll come join our award-winning team today!

Team & Position Description:

We are currently seeking a Digital Marketing Manager to join our team! You’ll be part of a collaborative and supportive culture that values learning and knowledge-sharing. You'll drive impactful digital projects and improvements by working cross-functionally with marketing, creative, sales, and product teams. This role offers the opportunity to own and shape the digital experience for a mission-driven organization, driving meaningful impact for teachers and students nationwide. You’ll have the autonomy to lead innovative website enhancements, improve user journeys, and manage a team focused on SEO, email marketing, and content creation—all while contributing to our shared mission of empowering learning by doing.

What you’ll do day to day:

• Lead and develop a two-person marketing team focused on email marketing, SEO, blog creation, and website management to increase organic traffic and lead capture and to improve lead nurturing.
• Own customer journeys and lead nurturing by managing Microsoft Dynamics CRM/CDP to enhance data-driven account-based marketing and improve lead conversion rates.
• Design and implement a lead scoring model from scratch in collaboration with field marketing, ensuring effective nurturing and prioritization of sales leads.
• Use analytics tools like Google Analytics and PowerBI to identify actionable insights, report on website and email performance, and drive data-driven marketing innovations.
• Partner with the brand marketing team to develop high-quality content for the website, blog, and email channels that align with brand goals and drive engagement.
• Enhance customer experiences by creating and improving sales support-related landing pages that impact buying decisions.

What we’re looking for (Key Performance Objectives): 

• Develop and launch a lead-scoring test model within the first 90 days in collaboration with field marketing to prioritize and nurture leads, ensuring a 15% improvement in lead-to-opportunity conversion rates by the end of the first year.
• Increase organic website traffic by 25% within the first 12 months by leading the team’s efforts in SEO optimization, blog creation, and targeted content marketing initiatives.
• Enhance the Microsoft Dynamics CRM/CDP within the first six months by building workflows and integrations to support account-based marketing campaigns.
• Collaborate with the brand marketing team to deliver at least 10 high-quality content pieces quarterly across website, email, and blog channels that drive audience engagement and align with the overall marketing strategy.
• Redesign and optimize key sales support pages (e.g., funding, correlations, state campaigns) within the first six months to improve usability and increase page engagement rates by 15%.

Requirements/Ideal Attributes:

• Bachelor’s degree in Marketing, Business, or a related field.
• 5-7 years of professional experience in eCommerce, digital marketing, or a related field.
• Strong B2B marketing knowledge 
• History of managing lead scoring and lead nurturing campaigns
• Experience with Microsoft Dynamics is preferred
• Hands-on experience with Magento Commerce or a similar website platform.
• Strong knowledge of Google Analytics or other web analytics tools to measure and optimize performance.
• Familiarity with SEO best practices and tools to drive organic search growth.
• Ability to build and maintain strong relationships with cross-functional teams, including marketing, management, peers, and external partners.
• Strong problem-solving skills, with the ability to evaluate data, determine root causes, draw actionable insights, and recommend solutions.
• Excellent organizational and project management skills, with the ability to manage multiple priorities and meet deadlines.

We are a drug-free workplace and an EEO employer.

Please note: This role will be filled by our internal recruitment team, so no assistance is needed from any outside staffing agency at this time.

Compensation Range: $115,000 – 125,000 annual salary – Actual compensation may vary due to other factors such as: years of experience, skill set or location. Total compensation includes profit sharing bonus potential, 401k matching, and a variety of other benefits (details can be found here). 

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