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ClassDojo

Principal Marketing Designer

ClassDojo
🇺🇸San Francisco, CaliforniaRemote$153K–$215K/yr15mo ago

Summary

Principal Marketing Designer at ClassDojo leading all marketing and brand design efforts for a global education platform. Will set creative direction and oversee a small design team while building category-defining brand experiences.

Key Responsibilities: Lead design execution across webpages, product launches, email campaigns, and digital marketing platforms while managing and creatively supporting a design team. Work hands-on from concept through pixel-perfect delivery across desktop, mobile, email, and occasional print and motion design.
Skills & Tools: Hands-on design leadership with expertise spanning concepting, exploration, and execution across digital marketing, web, and email. Strong design instincts, attention to detail, ability to balance simplicity with creativity, and proven track record shipping world-class work in fast-paced environments.
Qualifications: 10+ years of experience in design, art direction, or creative direction leadership roles with a portfolio demonstrating work for category-defining brands. Comfortable working from fuzzy problems to pixel-perfect execution with broad autonomy and ownership.
Location: Hybrid in San Francisco, California, United States (with significant overlap required in Americas time zones)
Compensation: $153,000 – $215,000/year

Job Description

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Fast Facts

ClassDojo is seeking a Principal Marketing Designer to lead its marketing design efforts, working on a variety of projects to enhance the education brand of the future.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Responsibilities: Lead design across all marketing and brand work, including webpages, product launches, email campaigns, and more, while overseeing a small design team.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Skills: Hands-on leadership in design across digital marketing platforms, ability to innovate and craft compelling experiences, strong design instincts, and attention to detail.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Qualifications: 10+ years of experience in design leadership roles with a strong portfolio of work for category defining brands, ability to manage and creatively support a design team, and expertise in various design mediums.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Location: Remote work with significant overlap in Americas time zones; based in San Francisco, California, United States.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Compensation: $153000 - $215000 / Annually



ClassDojo's goal is to give every child on Earth an education they love.

We started by building a powerful network for communication. ClassDojo’s flagship app is the #1 communication app connecting K-8 teachers, children, and families globally. Teachers use it to share what’s happening throughout the day through photos, videos, and messages that make parents feel like they’re there. It’s actively used in over 95% of US schools, reaching over 50 million children in 180 countries, with a team of just around 200 people [1]. We are now beginning to use this network to give kids the best learning experiences in the world, far beyond those a standard school can provide.

We hire for talent density. Our team comprises the most talented, entrepreneurial, and innovative teammates from around the world, with experience in education and large scale consumer internet companies, including Instagram, Netflix, Dropbox, Stripe, Uber, Y Combinator, and more. We’re building a company where the most talented people want to work. We believe you’ll do the best work of your life here—and you’ll pioneer the future of education, too.

What you’ll do:

You will be responsible for leading design across all of our marketing and brand work. That includes overseeing the design of everything from new webpages to product launches to email campaigns, minisites, and everything in between. You’ll be expected to fluidly work across desktop and mobile web, email, in-app modals, as well as occasional printed collateral and conference booth design. You will be supported by a small team to help with the day-to-day design execution across all of our work.

We’re looking for an exceptional hands-on leader who will primarily lead by doing. You’ll be expected to set an extremely high bar for creativity, performance, detail orientation, and speed of execution.

Your work will help us build and define the education brand of the future — on par with category defining brands like Disney, LEGO, and Duolingo.

Requirements for this role:

  • 10+ years of experience across any combination of design, art direction, and creative direction leadership roles.
  • Portfolio of inspiring work for category defining brands that showcases your ability to innovate, craft a singular aesthetic, create compelling marketing experiences, and ship supremely well crafted work.
  • Comfortable working from fuzzy problems and ambitious goals through broad design exploration, narrower iteration, to pixel perfect final shipped experience.
  • Comfortable working in a fast paced environment with broad autonomy and ownership.

Important skills and experience for this role:

  • Hands-on design leader that can span concepting, exploration, and execution across mediums with a focus on digital marketing (web and email).
  • Proven experience on world-class teams building category defining brands.
  • Strong taste and design instincts that balance simplicity and timelessness with creativity and a desire to create something singular (one-of-one).
  • Well rounded experience across web, email, print, and other mediums like animation, motion design, 3D, or other visual design spikes.
  • Extreme attention to detail. Your final designs are flawlessly executed and tend to leave no details unconsidered or unrefined.
  • Ability to balance speed and urgency with iterative refinement. Especially the ability to move between speed and craft interchangeably as needed.
  • Experience overseeing and ideally managing a team of designers with an emphasis on pushing their work creatively as a strong thought partner.
  • You lead by example—first leading yourself well, being self-managing, low maintenance, and self-improving.
  • Strong fundamentals in color, typography, composition, hierarchy, layout, and subtle details that add up to a refined end aesthetic.

Aesthetically you’re attracted to brands and products like:

  • Linear
  • Rivian
  • Teenage Engineering
  • Stripe & Stripe Press
  • Apple
  • Cash App
  • Airbnb
  • Tesla
  • Chobani
  • Things

[1] Some more context:

(If you are on LinkedIn, you will not be able to access the hyperlinks below. Once you click apply, you will be directed to our career website (if you are not on there already) and will be able to access the hyperlinks)

Click here if you're interested in learning more about what we've been up to.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. In accordance with the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. We are happy to accommodate any disabilities or special needs. We are a distributed company, so we hire regardless of location, as long as you are willing to have significant hours overlap with one of the Americas time zones.

ClassDojo takes a number of factors into consideration when determining compensation, including geographic location, experience, and skillset. Salary ranges (United States):

CA, WA, NY, NJ, CT states: $180,000 - $215,000 (USD)

All other states in the US: $153,000 - $182,750 (USD)

#LI-Remote

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