Associate Marketing Manager I, Paid Social

About hand2mind:

We bring learning to life! Trusted by teachers for more than 55+ years, hand2mind creates engaging, classroom-tested materials that empower children to learn by doing. We are a 150-person strong, family-owned company that's been voted one of the Chicago Tribune's Top Workplaces for the last four consecutive years. In addition to building high-quality, hands-on learning materials for the classroom like VersaTiles® and Cuisenaire® Rods, we also develop educational toys for the home that make learning math, reading, social-emotional learning, and STEM fun and interactive. As a company, we are committed to our employee’s personal and professional development. That’s why we offer a competitive benefits package, a supportive culture, and a variety of training and development opportunities. We are looking for professionals who are truly just kids at heart! We hope you’ll come join our award-winning team today!

Team & Position Description: 

We are currently seeking an Associate Marketing Manager I, Paid Social to join our Marketing Team! We foster a collaborative environment where continuous learning, teamwork, and innovation drive our success. Our top priority is cultivating a strong, supportive culture and seeking individuals who are eager to learn and grow with us. As we evolve, we constantly refine our processes, analyze data, and work cross-functionally to enhance our impact. This role offers significant growth opportunities, aligning with the expansion of our brands and retail presence. Join us in increasing both the mental and physical availability of our brand while driving revenue and long-term success.

What you’ll do day to day: 

• Create and optimize paid social campaigns to expand reach and grow mental and physical availability across key channels such as TikTok, Meta, YouTube, Pinterest and more.
• Manage social storefronts on key channels like TikTok and YouTube, optimizing creative and merchandizing so that it aligns with brand voice and product goals.
• Manage relationships with agency partners on key paid social channels.
• Execute paid campaigns cross key affiliate programs through channels such as Amazon, Walmart, Target, and more.
• Build and utilize PowerBi Dashboards on key paid social channels including evaluating reach, assessing halo effects to other channels, budget efficiency and more.
• Explore and prospect new paid social communication channels and tactics that will expand our reach and grow mental availability.
• Work collaboratively with other paid advertising channels to maximize total ROAS and new customer growth (specifically, retailer sponsored ads and DSP).
• Support our School and Retail Sales teams to drive traffic for specific regional, geo-targeted paid social initiatives.
• Lead asset creation initiatives by collaborating with the creative team and other contracted content creators to support paid social needs.

What we’re looking for (Key Performance Objectives): 

• Within the first 6 months, onboard and audit our paid social channel strategy across awareness and conversion (social selling) to identify key budget savings, optimizations, and opportunities.
• Within the first 3 months, work with cross-functional partners to launch our TikTok Storefront and start driving traffic.
•  Within the first 9 months, identify and report on incremental social-selling techniques and channels that will expand reach.
• Within the first 3 months, establish a reporting cadence cross-functionally that connects key results on paid social initiatives to other paid efforts.

Ideal attributes: 

• Bachelor’s degree in marketing, or relevant field
• 2-3 years of marketing experience managing Paid Social accounts, or relevant experience in paid advertising as well as social media management.
• Results-driven attitude – a self-starter who thinks and participates effectively, both independently and as part of a team
• Analytical skills, and sales acumen – must be able to gather, analyze and interpret data to deliver business insights
• Proactive and resourceful in solving problems, making decisions and executing on goals
• Connects inside and outside the team; shares information, transfers knowledge and seeks diverse input from others within the team and across the organization
• Ability to build and maintain effective relationships with management, sales teams, peers and agency partners and manage those relationships to achieve business objectives
• Owns results and follows through on commitments, takes responsibility and produces quality results

We are a drug-free workplace and an EEO employer.

Please note: This role will be filled by our internal recruitment team, so no assistance is needed from any outside staffing agency at this time.

Compensation Range: $65,000 – 75,000 annual salary – Actual compensation may vary due to other factors such as: years of experience, skill set or location. Total compensation includes profit sharing bonus potential, 401k matching, and a variety of other benefits (details can be found here). 

#LI-hybrid #hand2mind