Director, Marketing Operations

🇺🇸In-Person - United States$150K–$200K/yr1h ago

Higher Ed Operations Marketing Operations Revenue Operations Martech Strategy Data Governance Business Intelligence

Summary

Director, Marketing Operations at WorldStrides will build and lead the infrastructure, data, and analytics powering the company's modern marketing engine. This role sits at the intersection of marketing, data, and revenue operations to ensure systems enable scalable lead generation, lifecycle marketing, and measurable revenue impact.

Key Responsibilities: Own marketing technology strategy, governance, and optimization of the marketing tech stack; oversee lead generation, lifecycle marketing, and data analytics initiatives. Build and manage marketing operations infrastructure, establish data quality standards, and drive process optimization across marketing and revenue teams.

Skills & Tools: Technical fluency with marketing technology platforms and data analytics, combined with operational rigor and strategic thinking. Requires expertise in marketing automation, CRM systems, data governance, and the ability to communicate complex technical concepts to non-technical stakeholders.

Qualifications: Typically requires 7+ years of marketing operations, revenue operations, or related experience, with demonstrated success building and optimizing marketing technology stacks. Bachelor's degree in marketing, business, data science, or related field preferred, along with proven leadership experience managing teams.

Location: United States

Compensation: $150,000 – $200,000/year

Job Description

Company Introduction

WorldStrides is the global leader in educational travel and experiential learning. The company was founded in 1967 to provide middle school travel programs to Washington, D.C. and has grown to provide a wide range of programs for more than half a million students annually to over 100 countries around the world. WorldStrides offers experiential learning programs in educational travel, performing arts, language immersion, career exploration, service-learning, study abroad, and sports. Each of these experiences helps students to see beyond the classroom and to see the world – and themselves – in new ways.

Job Description:

WorldStrides is seeking a Director, Marketing Operations to build and lead the infrastructure, data & analytics powering our modern marketing engine.

This role sits at the intersection of marketing, data, and revenue operations, responsible for the strategy, governance, and optimization of the marketing technology stack. The Director will ensure our systems, data, and processes enable scalable lead generation, lifecycle marketing, and measurable revenue impact.

The ideal candidate combines technical fluency, operational rigor, and strategic thinking to turn marketing systems into a competitive advantage.

Responsibilities:

Marketing Technology Strategy

Own the vision, architecture, and roadmap for the marketing technology ecosystem.

Evaluate and optimize the current Martech stack to ensure tools support growth and scalability.

Partner with Marketing, Sales, Product, and IT to ensure systems integration and operational alignment.

Marketing Operations & Automation

Lead the implementation and optimization of marketing automation, lead management, and campaign infrastructure.

Build scalable workflows that support demand generation, nurturing, and lifecycle marketing.

Develop frameworks for campaign measurement, attribution, and pipeline reporting.

Data Governance & Quality

Partner with Data to establish data governance standards across marketing systems.

Ensure data accuracy, cleanliness, and consistency across CRM, marketing automation, and analytics platforms.

Implement processes for lead scoring, segmentation, and enrichment in the CRM

Revenue & Funnel Analytics

Build dashboards that provide end-to-end visibility into the marketing funnel.

Partner with Sales and Finance to define shared definitions for MQLs, SQLs, pipeline attribution, and revenue reporting.

Identify performance insights and optimization opportunities across channels.

Systems Integration

Oversee integrations between marketing tools and core systems including CRM, analytics platforms, and web properties.

Work with engineering and IT to ensure data flows reliably between platforms.

Familiarity and knowledge of Hubspot, Sitecore , MSFT Dynamics, and Salesforce

Ability to create Dashboards using Power BI

Governance & Process

Define best practices for campaign execution, tracking, and reporting.

Create documentation and operational playbooks for marketing teams.

Ensure compliance with privacy regulations and data management policies.

Core Systems Ownership

Examples may include:

CRM platforms (MSFT Dynamics/SFDC)

Marketing automation platforms (Hubspot Certification Preferred)

Analytics and reporting tools (Power BI, etc)

Attribution and lead management tools (Hubspot)

Website and form integrations (Sitecore)

Data enrichment platforms (List Integrations)

Integration with Salesforce

ABM Software (Eg Demandbase, Terminus, 6 Sense)

Qualifications:

Required

8+ years experience in Marketing Operations, Martech, or Revenue Operations

Deep expertise with CRM and marketing automation platforms

Experience building marketing infrastructure for complex B2B or multi-brand organizations

Strong understanding of lead management, attribution modeling, and pipeline reporting

Experience managing cross-functional projects with marketing, sales, and engineering teams

Preferred

Experience with enterprise Martech ecosystems

Knowledge of data architecture and integrations

Familiarity with privacy and data governance frameworks

Success Metrics

This role will be measured on:

Marketing pipeline visibility and reporting accuracy

Lead lifecycle efficiency

Campaign measurement and attribution maturity

Data quality improvements

Martech stack efficiency and adoption

Work Perks

Fun & driven environment.
Excellent medical, dental, and vision coverage, life, accidental death and dismemberment, accident, critical illness, and disability insurance, FSA healthcare, FSA dependent care, HSA with employer contribution, and generous 401k match.
11 paid floating corporate holidays, 1 paid volunteer day & up to 25 PTO days to start – accrue up to 28 over 3 years, 4 mental health days, and 5 bereavement days.
Tuition reimbursement up to $5,250 annually
$1,000 towards professional certifications annually
Opportunities for paid and discounted travel.
Flexible work schedule providing on-site, remote, and virtual office opportunities.
Encouraged participation in our Employee Resource Groups and Diversity, Equity, & Inclusion council.
Fitness Center and café onsite at select locations.
Employee Assistance Program (EAP)
Paid Parental, Caregiver, and Disability leave.
Team Member Discount Program

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount WorldStrides is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.

California Salary Range

$150,000—$200,000 USD

Maryland Salary Range

$150,000—$200,000 USD

New York Salary Range

$150,000—$200,000 USD

Massachusetts Salary Range

$150,000—$200,000 USD

WorldStrides, a global organization, is committed to educate and serve communities worldwide. Our commitment is fueled by the passion of our team members and partners to make experiential learning accessible, while also being socially, environmentally, and ethically responsible. Together, we accomplish this by investing in initiatives to promote inclusion, diversity, and sustainability.

As an Equal Opportunity Employer, WorldStrides is committed to building a diverse workforce, supported by an environment that promotes inclusion and belonging. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

WorldStrides will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1, J-1, H-1, H-2, L, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible for hire. Select seasonal roles may consider students on J-1 or F-1 visas.