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Role Snapshot
Senior Digital Marketing Manager role at Watermark, a SaaS provider for higher education, leading digital campaign execution and driving engagement through data-driven strategies in a fully remote position.
Key Responsibilities: Execute digital marketing campaigns across Google Ads, paid social, and display platforms; manage WordPress CMS content updates, publishing, and technical maintenance; collaborate cross-functionally to ensure brand alignment and monitor performance metrics for ROI optimization.
Skills & Tools: Expertise in Google Ads, WordPress CMS, Google Analytics 4, and SEO with strong analytical and reporting abilities. Required soft skills include project management, cross-functional collaboration, and communication with preferred knowledge of WCAG accessibility guidelines.
Qualifications: Bachelor's degree in Marketing, Communications, or related field with 4+ years of digital marketing experience. Proven technical expertise in WordPress, digital ad platforms, and all core digital channels (paid, organic, social).
Location: United States
Compensation: $75K–$85K/yr
Job Description
The full job description is available on Watermark's website.
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