Senior Manager, College and Audience Marketing

Western Governors University

🇺🇸Salt Lake City, UtahHybrid$101K–$182K/yr6mo ago

Higher Ed Marketing Enrollment Marketing Strategic Marketing Marketing Leadership Audience Targeting

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Summary

Senior Manager for College & Audience Marketing at Western Governors University responsible for developing and executing marketing strategies that drive enrollment growth while serving as a critical bridge between college leadership and the marketing team.

Key Responsibilities: Develop marketing strategies for enrollment growth, set performance targets and budgets with senior executives, manage cross-organizational collaboration, and oversee execution of college-specific initiatives including traditional and digital media, SEO, content marketing, and event marketing.

Skills & Tools: Strong client management and executive-level communication, strategic analysis and market expertise, ability to influence across organizations, and fluency in various marketing disciplines including digital media, SEO, content marketing, and event marketing.

Qualifications: Bachelor's degree preferred with 7+ years of marketing leadership experience and 5+ years of people management experience; deep understanding of higher education, market trends, and competitive landscape desired.

Location: Hybrid in Salt Lake City, Utah, United States

Compensation: $101,000 – $181,800/year