Digital Marketing Specialist

Western Governors University

🇺🇸In-Person - Salt Lake City$60K–$91K/yr3mo ago

Higher Ed Marketing Digital Marketing Paid Search Analytics Campaign Management Lead Generation

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Summary

Digital Marketing Specialist at Western Governors University responsible for managing paid search and social media campaigns to drive lead generation and support enrollment goals. This role serves as a subject matter expert in digital advertising optimization and performance reporting.

Key Responsibilities: Create and manage paid video, display, and search campaigns across platforms like Google Ads, Facebook, and LinkedIn; optimize ad performance through testing and bid management analysis. Conduct data analysis, develop campaign recommendations, manage budget tracking, and collaborate with internal teams on strategy and reporting.

Skills & Tools: Proficiency in paid digital marketing platforms (Google Ads, Facebook, LinkedIn), strong analytical skills with Microsoft Excel, data analysis capabilities, and excellent communication and collaboration abilities.

Qualifications: Bachelor's degree required with 1-2 years of experience managing paid digital advertising campaigns. Google Ads and analytics experience preferred.

Location: Hybrid in Salt Lake City, Utah (4 days per week in-office at WGU headquarters)

Compensation: $60,300 – $90,500/year